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Unleash Your Adventure Spirit with the Launch of the New Jeep® Merchandise Website

  • Starting today, Jeep® proudly introduces a modern new e-commerce platform where enthusiasts can effortlessly explore and purchase branded merchandise that embodies the brand’s core values: passion, adventure, authenticity, and freedom.
  • With a user-friendly design, this revamped website allows customers to secure their favourite items in just three quick clicks, transforming the online shopping experience into a seamless journey.
  • Celebrating the bond between Jeep and dog lovers, the site also features a Dog Capsule Collection, offering some of the most beloved items designed for adventurous pets.


Jeep® unveils an innovative e-commerce platform where enthusiasts can easily discover and purchase branded merchandise that embodies passion, adventure, authenticity, and freedom. This refreshed platform is designed to enhance every Jeep fan’s style with its iconic and timeless appeal. Each collection is a tribute to a core value of the Jeep brand.

  • The ‘Passion’ collection pulses with vivid yellow and black designs, complete with an X-Camo graphic, celebrating both daily and weekend adventures.
  • The ‘Adventure’ line inspires enthusiasts to explore new horizons with confidence, showcasing vibrant colours that embody boldness and style.
  • Reflecting Jeep’s rich heritage, the ‘Authenticity’ collection is vintage inspired, featuring classic elements like the khaki colour and iconic seven slots grille that echo the brand’s origins.
  • Inspired by the cutting-edge 4xe world, the ‘Freedom’ collection embraces sleek greys, blacks, and electric blues, with an emphasis on sustainability through recycled materials, echoing the power of the Jeep Avenger 4xe.

Each collection radiates vibrant colours, stylish designs, and a bold character that captures the true essence of Jeep. Among top sellers are items like the foldable umbrella, authentic flask, and classic black T-shirt. For those with adventurous canine companions, the dedicated dog collection includes a black collar, portable yellow and black pet bowls, and a convenient trunk cover to keep your vehicle clean during epic rides.

Dive into the new Jeep merchandise site JEEP® OFFICIAL MERCHANDISING, where Jeep fans can gear up with ease and drive their passion forward in just a few clicks. Discover a piece of Jeep’s legacy and make it part of your own journey today.

Jeep® launches a new e-commerce platform featuring branded collections and a Dog Capsule Collection, blending passion, adventure, and freedom with seamless online shopping.
Unleash Your Adventure Spirit with the Launch of the New Jeep® Merchandise Website.

Jeep Brand
Built on more than 80 years of legendary heritage, Jeep® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features, and versatility to people who seek extraordinary journeys. The Jeep® brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep® Wave, a premium owner loyalty and customer care program that is available to the entire Jeep® 4×4 lineup, is filled with benefits and exclusive perks to deliver Jeep® brand owners the utmost care and dedicated 24/7 support. The legendary Jeep® brand’s off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4×4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom and added 4×4 capability. All Jeep® brand vehicles will offer an electrified variant by 2025.

Turin, December 16th , 2024