STARFLYER Partners with IBS Software to Enhance STAR LINK Loyalty Program

STARFLYER upgrades loyalty platform with IBS Software’s iLoyal solution

Japan’s premium airline STARFLYER Inc. has modernised its STAR LINK loyalty program by adopting IBS Software’s iLoyal platform, a move aimed at enhancing customer engagement and delivering a more personalised travel experience.

The transition from its legacy in-house system to the cloud-native iLoyal platform enables seamless integration with domestic and international Passenger Service Systems (PSS), positioning STAR LINK for future growth. Members will benefit from enhanced digital services, including real-time flight updates, digital membership cards, and access to tier-based rewards through both mobile and web platforms.

Central to the transformation is the launch of a new mobile app and member portal that offers a fully integrated self-service experience. The upgrade simplifies loyalty status management and access to personalised services. With the support of iLoyal’s Partner Integration Hub, STARFLYER has also expanded its loyalty ecosystem by forming new partnerships, allowing members to earn and redeem points more widely.

The upgrade is powered by IBS Software’s customer-centric engine, providing STARFLYER with actionable insights for targeted engagement. The flexibility of iLoyal supports the airline’s broader digital transformation goals by allowing STARFLYER to adapt and evolve its loyalty offerings dynamically.

“Partnering with IBS Software to upgrade our STAR LINK platform is a major step in enhancing the customer experience,” said Hiroshi Goto, Senior Vice President of Innovation Promotion at STARFLYER Inc. “This transformation not only strengthens how we engage with members but also sets the foundation for modernising other legacy systems across our business.”

Marcus Puffer, Vice President & Head of Loyalty Solutions at IBS Software, added, “This collaboration with STARFLYER highlights iLoyal’s adaptability for mid-size carriers as well as larger airlines. We’re proud to support STARFLYER’s vision for modernisation and delighted to expand our footprint in the Japanese and broader Asia-Pacific market.”

STARFLYER, headquartered at Kitakyushu Airport, operates a fleet of Airbus A320s serving major cities across Japan. Known for its distinctive black aircraft and premium services at competitive prices, the airline continues to expand its customer-centric approach in Japan’s aviation sector.