Pullman Hotels & Resorts Introduces the Transforming Room: A Revolutionary Hybrid Stay Concept

Pullman Hotels & Resorts, Accor’s flagship upscale hotel brand, has created an innovative room concept designed to meet the evolving needs of today’s and tomorrow’s travelers. The Transforming Room is a state-of-the-art, high-tech space designed to serve as a place to work, meet, socialize, get fit, relax and sleep. The Transforming Room is the culmination of two years of studying guest behaviors, business traveler needs and design innovation. The Pullman brand will leverage the lessons learned from this concept room for its future transformation, incorporating modular spaces that meet the evolving needs of today’s travelers.

With a visionary mindset rooted in the needs of professionals, Pullman understands that the world is constantly evolving, and so are the ways we travel, collaborate, create and connect. Located within Pullman Singapore Orchard, this concept room is a showcase of the brand’s innovative spirit, allowing guests to experience the cutting-edge design and features that will shape the next generation of Pullman hotels. Equipped with the latest digital technology and features, the Transforming Room allows guests to personalise their stay at the touch of a button.

“Pullman embraces the fluidity of contemporary lifestyles and champions a softer approach to productivity,” said Benoît Racle, CEO Premium Brands, Accor. “And that’s exactly what the Transforming Room embodies. Throughout their stay, this innovative space adapts to our guests’ evolving needs, allowing them to effortlessly combine their different activities in one place. With its cutting-edge design, the Transforming Room seamlessly changes to meet the needs of guests, who can switch from work to well-being, conviviality or relaxation, ensuring a rich and flexible experience. This concept room will serve as a model for the future of hospitality for Pullman, a brand that aims to meet the evolving needs of travelers through spaces and services designed and focused on the guest.”

Pullman is a brand that imagines and deploys convivial spaces that welcome minds from all walks of life, visionaries of today who do not compartmentalize their time between work and leisure, but advocate and live a fluidity in everyday life, effortlessly blending social interactions and business relationships. Whether it is a stylist on a business trip looking for a space to meet with clients, an entrepreneur eager to explore the city while having their own office with space for morning yoga, or a local resident hosting a private dinner with friends, the Transforming Room is designed to adapt effortlessly and be a space that fosters performance, whatever the desired objective.

A layout that can be transformed at will

Upon arrival at the Transforming Room at Pullman Singapore Orchard, guests scan a QR code to access the room’s high-tech controls. Offering an immersive experience through multi-sensory design, all of the room’s functions can be customised and adjusted using the provided app. Some of the Transforming Room’s features include:

• Versatile workspace equipped with plenty of power outlets, a clock, a portable lamp, a drinking water faucet and a makeup mirror
• Interior partition allowing to isolate a space of the room
• LG innovative display technology for movies, fitness classes, room control feedback and presentations
• TECE compact module, combining toilet and bidet
• Bathroom mirror with adjustable mood lighting
• Dornbracht shower for a customizable hydrotherapy experience, meeting individual health and wellness needs
• Murphy bed, which allows you to easily switch from bedroom mode to a multifunctional space (living room, dining room or meeting room)
• COMPOZ fragrance diffuser, which allows you to create and program your list of favorite fragrances, depending on your mood and activity
• Synchronized lights and scents to create the perfect atmosphere
• Different fitness modes and virtual training programs
• Outdoor patio with green space

“  At Accor, we are constantly pushing the boundaries of design and technology to further enhance the guest experience ,” said Damien Perrot, Director of International Design, Technical Services and Innovation, Premium, Midscale and Economy Brands, Accor . “The Transforming Room is an innovative research initiative that allows us to observe and understand how guests interact in a multifunctional space. The insights gained are invaluable as we continue to innovate and create environments that adapt to the diverse and ever-changing needs of our guests, ensuring Pullman remains at the forefront of hospitality design.”

In the Transforming Room, restorative sleep experiences are based on a multi-sensory journey that helps guests relax and fall into a deep sleep. At the end of the day, staff unfold the Murphy bed from its discreet wall storage. With a few clicks on the dedicated app, the video screen turns off, the blackout curtains close and the COMPOZ module diffuses the programmed scents to create an atmosphere that promotes falling asleep.

Similarly, the Transforming Room offers a personalized multi-sensory wake-up experience. At the touch of a button, the curtains part and the room is bathed in natural light, which stimulates the body’s serotonin production. Throughout the day, scents can be changed depending on mood or activity, with the list of fragrances set using the room’s app.

The prototype app also features a range of fitness and mindfulness meditation sessions, currently hosted by PELOTON, as well as digital art with ARTPOINT. The modular elements can be easily moved to isolate a dedicated wellness or fitness space. The app allows you to select the wellness activities you want, hosted by professional trainers and displayed on the room’s large screen.

In-room dining is also being upgraded. With the Murphy bed folded away, it’s possible to create a private, intimate dining area, perfect for a tête-à-tête dinner, a party with friends or a working lunch for a creative team.

Pullman, a long experience in the design of hybrid spaces

Pullman is one of the world’s oldest hotel brands and one of the most innovative in the travel industry. In the 1860s, Pullman revolutionized the industry, establishing an inseparable link between business travelers and a high-end lifestyle that blends art, culture and gastronomy.

“Since its inception, Pullman has always been the place where business and lifestyle meet. What we now call Blended Travel, where different perspectives and goals meet ,” explains Benoît Racle . “This is the heritage of the Pullman brand and the model that guides the Transforming Room. If we want the time spent in our hotels to be transformative, the space that welcomes our guests must be too.”

The Transforming Room at Pullman Singapore Orchard is open for booking for work, business meetings, socialising and, of course, overnight stays.

For further information and reservations, please contact the hotel at: pullmansingaporeorchard.reservations@accor.com