Pact Coffee launches in Whole Foods Market

UK specialty coffee roaster Pact Coffee is set to expand its presence on shelves when it launches in all Whole Foods Market stores this week. 

The company’s whole beans, ground coffee, and Nespresso® compatible pods are set to land in stores on Monday (19th February). Customers will be able to choose from Bourbon Cream, Fruit & Nut, and a single-origin ‘microlot’ coffee from Rwanda. 

Pact Coffee colleagues will be celebrating the launch by offering free samples of the coffee in Whole Foods stores from 29th February. 

Pact Coffee was founded in 2012. It’s since operated with the company mission to improve the lives of talented smallholder farmers by bringing specialty coffee to its UK customers.

It was available only in cafés, offices, and through its online store and subscriptions until October 2023, when it launched in Waitrose stores. 

The company’s coffee is 100% specialty-grade and is scored a minimum of 84 points out of 100 by professional taste testers. 

Pact Coffee’s CEO, Paul Turton, said: “We’re thrilled to launch in Whole Foods’ London high street stores, bringing visibility to some of the world’s outstanding coffee farmers.

We operate differently from other roasters, in that we have formed long-term relationships with farmers over the years. 

This means that every bag of coffee we sell on Whole Foods shelves makes a significant difference at the coffee’s origin. By buying Pact Coffee, Whole Foods customers are proving to these farmers that there’s a sustainable future for them in farming great-quality coffee”. 

ENDS