Opel Wins SMARTBEST 2025 Award for ChatGPT Integration in Automotive Innovation

• Top connectivity: International jury of experts honours Stellantis brands for the introduction of ChatGPT¹ in their vehicles
• Extensive line-up: ChatGPT¹ now available in most Opel passenger cars and LCVs
• Easy access: ChatGPT¹ activated by a simple “Hey Opel”

Rüsselsheim.  Opel makes top technologies accessible and affordable for everyone. This has also been recognised by the high-profile international AUTOBEST jury. The journalists from more than 30 countries have now awarded Opel and other Stellantis brands unanimously with the ‘SMARTBEST 2025’ for the introduction of ChatGPT¹ in their models. The award recognises pioneering solutions for onboard connectivity in vehicles.

“We are delighted to receive this award,” said Vanessa Repp, Vice President Future Product at Opel and Vauxhall. “The unanimous vote of the independent journalists shows that we offer vehicles with pioneering technologies that make driving more enjoyable and that at the same time customers can afford. This applies to locally emissions-free electric drives as well as intelligent connectivity solutions such as ChatGPT¹.”

With ChatGPT¹ Opel drivers and passengers have access to a wide range of information from a long list of topics including science, biology, nutrition, pop culture, music and many more. In combination with the navigation system, a “Hey Opel” is sufficient to use natural speech recognition – which has now become even more desirable thanks to the addition of ChatGPT¹. The system can now learn and independently suggest destinations and route guidance based on the habits of the linked driver profile.

Opel is currently rolling out ChatGPT¹ in the new Opel Mokka as well as in many other models like the new Opel Grandland, the Opel Corsa, the Opel Astra, the Opel Astra Sports Tourer, the Opel Combo and the Opel Zafira. Furthermore, the Opel Combo and the Opel Vivaro light commercial vehicles are also available with the artificial intelligence chatbot.

^[1] This new service uses the power of generative artificial intelligence including the technologies of the SoundHound Chat AI platform. Version 3.5 of ChatGPT uses data dating back to January 2022 at the latest, and therefore has no knowledge of events and data after that date.

Contact:

Colin Yong                    
+49 (0) 6142-6922084                        
colin.yong@opel-vauxhall.com

Carina Elsinger              
+49 (0) 6142-6927811                               
carina.elsinger@opel-vauxhall.com