Now Open: North America’s Largest Immersive F1 Attraction Launches at Las Vegas Grand Prix Plaza

LAS VEGAS, May 2, 2025 /JamNewsWire/ — North America’s largest Formula 1^® attraction is now open at Grand Prix Plaza in Las Vegas. Set within the 39-acre complex housing the state-of-the-art Las Vegas Grand Prix Pit Building, the entertainment destination features 100,000 square feet of immersive experiences: F1^® X, a tech-fueled journey through the sport’s past and future; F1^® DRIVE, the continent’s only karting set on part of a real F1^® circuit; and F1^® HUB, featuring racing simulators, dining and the country’s largest F1 store.

“Grand Prix Plaza’s opening is a remarkable milestone for Formula 1 in North America. It embodies everything people love about the sport – innovation, teamwork and adrenaline-fueled excitement,” said Emily Prazer, President and CEO of Las Vegas Grand Prix, Inc. (LVGP) and Chief Commercial Officer for Formula 1. “From the interactive F1^® X to the speed of F1^® DRIVE and gathering place at F1^® HUB, Grand Prix Plaza brings fans closer to Formula 1 than ever before. Visitors of all ages can learn the sport’s storied history and immerse themselves in its future through simulation, karting and exclusive exhibitions.”

Attraction Highlights:

• F1^® X: This 20,000-square-foot immersive experience brings 75 years of Formula 1 history to life through rare artifacts, historic cars and hands-on activations. Guests create a Pit Pass and driver profile before exploring the interactive zones:
  • LEARN: The experience begins at the ETC, a replica of a high-tech F1 broadcast center and the control room simulating live F1 race action. Throughout F1^® X, guests encounter special appearances via cutting-edge hologram technology. In 75 Years of F1, visitors explore the sport’s evolution from 1950 to 2025 through rare racecars, helmets, suits and trophies – many on display for the first time in North America. The journey continues in F1 Factory, showcasing engineering behind today’s F1 machines. Highlights include Lando Norris’ 2021 race seat, a never-before-seen 2022 McLaren front wing, and a 2023 Aston Martin AMR23 replica.
  • CREATE: Fans bring their own F1 race cars to life in the Design Studio with custom colors, patterns and livery, which is then projection mapped onto a Formula 1 car body for a fun photo opportunity.
  • EXPERIENCE: Fans put their racing instincts to the test through multiple hands-on challenges. At the Pit Wall Experience, guests engage in a high-tech simulation featuring real-time race communication from legendary team principals and drivers offering insight into 2024 LVGP strategies. The Pit Stop Demo lets visitors become elite crew members, performing a rapid tire change with real-world tools. In the Driver Briefing Room, guests explore the intense focus and athleticism required to compete at the highest level. The experience culminates in the 4D Theater, where fans race the Las Vegas Strip Circuit in a hyper-realistic ride enhanced by helmet-cam visuals, roaring engines, motion effects and burning rubber scents. The journey ends in the Cool Down Room with team-branded photos and a podium moment.
    Adult prices are $79. Military, child and senior tickets are $69. Locals price is $59.
     
• F1^® DRIVE: The first F1^® DRIVE in North America puts guests behind the wheel on part of the Las Vegas Strip Circuit – the first karting attraction to operate on an F1 track. Drivers race through 1,696 feet of track and 31 turns in bespoke F1-inspired karts reaching 30 mph, complete with Drag Reduction System (DRS), Energy Recovery System (ERS), LED steering displays and realistic engine sounds.
  • THE KARTS: Karts feature LCD steering wheel displays with real-time data including lap times, interval gaps, boost levels and flag alerts. Drivers hear genuine 2023 F1 engine sounds and receive guidance from a virtual Race Engineer offering track updates, DRS/ERS cues and overtaking strategies.
  • THE TRACK: The indoor/outdoor track features challenging corners like hairpins, chicanes, double apexes and technical segments. Kerbs adorned with playing cards are a nod to the Las Vegas Strip Circuit.
  • F1^® DRIVE packages range from $37 to $99 with local discounts and optional VIP upgrades that include F1 SIMS, photos, merch discounts and champagne. For information, visit www.grandprixplaza.com.
     
• F1^® HUB: Visitors can step into the F1 HUB, the social heartbeat of the destination and the ultimate launch point for an F1 adventure. The F1 store and Fuel & Fork do not require tickets.
  • Fuel & Fork: This sleek dining destination serves elevated comfort food from handmade pastas and decadent desserts to pizzas, sliders and more. Signature standouts include the Slow-Braised Short Rib Bucatini, Truffle Smash Burger, Spicy Pig Pizza and Caviar Sliders. Cocktails flow as legendary race highlights play on large-format screens. Open daily for lunch and dinner; reservations are encouraged.
  • F1^® SIMS: Guests race like pros on simulators with advanced motion technology and immersive audio-visual effects.
    Minimum height 48 inches; adult price is $39 for three races. $26.50 for locals.
  • Flagship F1 Store: Styled after an F1 garage, the store features the country’s largest selection of official F1 merchandise including Las Vegas exclusives, customizable gear and a replica of Fernando Alonso’s Ferrari F138. Locals enjoy a 10% discount.
  • F1 HUB Lounge: Inside the lounge, guests can enjoy F1-themed cocktails and race content in a relaxed space.
     
• Private Event Spaces: The energy of Formula 1 meets high-end hospitality for corporate gatherings, product launches and social celebrations in multiple event spaces:
  • Turn 1 Lounge: This 4,700-square-foot space blends F1 style and function for up to 250 guests.
  • Cooldown Room: This sleek indoor-outdoor venue for up to 250 is designed with high-performance materials like chrome, carbon fiber and polished concrete and features a center bar, multiple TVs and pit lane access.
  • GPP Garage:  This one-of-a-kind indoor-outdoor venue transforms a real F1 garage into a flexible event space for up to 75 guests with pit lane access and views of F1^® Drive karts on the track.
  • Third Level: The third floor of Grand Prix Plaza provides over 61,000 square feet of flexible space with indoor-outdoor flow and customizable layouts.
  • Rooftop: Spanning 71,000 square feet for up to 3,000 guests, the rooftop boasts Strip and circuit views, LED screens and a massive digital display ideal for branding and live content.

Grand Prix Plaza is open Sunday-Thursday from 10 a.m. to 10 p.m.; Friday- Saturday from 10 a.m. to midnight. The attraction will close in early fall for race preparation; future reopening date to be announced.  For ticketing and more information, visit www.grandprixplaza.com.

About Grand Prix Plaza
Grand Prix Plaza is a multi-use complex and year-round destination for private events. The 39-acre property houses the state-of-the-art Las Vegas Grand Prix Pit Building and is known as the “Home of the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX.” Grand Prix Plaza features three new immersive experiences including F1^® DRIVE, F1^® X and F1^® HUB, as well as Fuel & Fork and three new private event spaces: Turn 1 Lounge, Cool Down Room, and GPP Garage. For more information, visit www.grandprixplaza.com.

SOURCE Grand Prix Plaza