New Lancia Ypsilon Concludes Its Exciting Roadshow Across Italy

• The New Lancia Ypsilon roadshow traveled thousands of kilometers discovering the most enchanting locations on the Italian peninsula.
• Turin, Milan, Rome and Naples were the cities involved in the tour featuring Lancia’s latest masterpiece.
• Lancia invites everyone to experience the New Ypsilon in its 160 exclusive Italian showrooms, with the possibility of taking exciting test drives.

A month and thousands of kilometers later, the exciting roadshow of New Lancia Ypsilon along Italy has come to an end. Starting from Turin in mid-November, the latest masterpiece created by the Centro Stile Lancia has crossed the country from North to South, round trip. From Piedmont to Lombardy, from Lazio to Campania: in this order, the first car of Lancia’s new era drove through the most famous streets of Turin, Milan, Rome and Naples, parading in the most iconic locations of Italy’s major cities.

The starting point could only be the capital of Savoy, where Lancia is rooted. It was 1906 when Vincenzo Lancia founded the eponymous car company, heralding 118 years of elegance and innovation, always serving the people. The fleet of ten Ypsilons danced under the Christmas lights of Via Po and the Quadrilatero, passing through Piazza Castello, Piazza Vittorio Veneto and Piazza San Carlo, the “living room of Turin.”

The glamour of the New Ypsilon then paused in Milan. Could there be a better walkway than the city of fashion and glamour, with the prestigious Via Montenapoleone? Where the world’s most renowned Italian brands meet, symbols of Italian elegance and craftsmanship, such as Gucci, Prada, Armani and Versace, the new model showed off all its brilliance, combining tradition and innovation, core values of Made in Italy.

From Milan to Rome, the New Ypsilon captivated and enchanted the tourists and inhabitants of the Eternal City, the tri-colored heart of the Belpaese, by taking a trip up and down the Roman hills and passing through some of the most iconic places of the City: from the Circus Maximus to the Colosseum, from Piazza di Spagna to the Trevi Fountain, and on to Piazza Navona.

Before coming back home, the tour also visited Naples. The Ypsilon skirted the Neapolitan seafront, synonymous with warmth and cheerfulness, also visiting Castel dell’Ovo, Piazza del Plebiscito, the Maschio Angioino, via Toledo and the districts of Chiaia and Vomero, within a breathtaking setting, split halfway between the crystal-clear sea and Mount Vesuvius, which, from its 1,281 meters (3,780 feet) height, silently observes Partenope in all its glory.

Finally, the Ypsilon fleet made its return to the north, first to Milan and then to Turin on December 17 and 18. A month marked by the elegance of an exclusive Italian brand born over a century ago and now ready to write another chapter in its legendary history.

“The New Lancia Ypsilon roadshow was a beautiful journey into the heart of our Italy. This roadshow allowed us to show the public not only the timeless design and technological innovation of the new Ypsilon, but also to celebrate the style and elegance that have always distinguished Lancia. The public’s response was fantastic: thousands of people participated at the events held at the different stages, showing great interest and a deep connection with our brand. However, the local activities carried out by the dealers continue. So there will be many opportunities to meet again the New Ypsilon.” stated Luca Napolitano, Lancia CEO.

The Brand calls for a visit to one of the 160 Case Lancia dealers in Italy, i.e., the exclusive showrooms characterized by the brand’s new corporate identity, where it is possible to enjoy a premium customer experience and take exciting test drives on the road, tasting the incomparable handling, efficiency and performance qualities of the new Lancia model. Plus, visiting Lancia dealers makes it possible both to know the new car’s full range – declined in the Ypsilon, LX and Cassina trims, all available either in electric or hybrid configurations.

Simona Magnarelli: +39 366 6729414 – simona.magnarelli@stellantis.com 

Lancia
With 118 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia embarked on its Renaissance with the launch of the New Lancia Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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Turin, December 27, 2024