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McLaren Celebrates Senna and More at 2024 Goodwood Festival of Speed

  • The stunning McLaren Senna with Senna Sempre livery will take centre stage at McLaren House; McLaren’s home for the 2024 Goodwood Festival of Speed, taking place 11-14 July
  • The showcase of incredible craftsmanship will be displayed alongside the one-off version of the MCL38 Formula 1 car created to honour Ayrton Senna’s legacy at the 2024 Monaco Grand Prix
  • Hand-painted by McLaren Special Operations (MSO), this unique and colourful tribute to Senna captures the Brazilian driver’s vibrant personality and drive for perfection
  • Ayrton’s nephew, Bruno Senna, will drive up the Goodwood hillclimb, as will double McLaren Formula 1 World Champion Mika Häkkinen, and McLaren’s first ever World Champion, Emerson Fittipaldi
  • New Artura Spider to make its UK dynamic debut and will be joined by the rest of the current McLaren line-up, plus Ultimate Series heritage vehicles

McLaren will celebrate how more than six decades of motorsport success continues to inspire its supercars today at the 2024 Goodwood Festival of Speed.

Headlining McLaren’s presence, the McLaren Senna with Senna Sempre livery will take centre stage at McLaren House, paying tribute to Ayrton Senna’s legacy while also providing a public viewing of the craftsmanship delivered by McLaren Special Operations (MSO) that is displayed on this unique McLaren Senna from McLaren’s heritage collection.

The 30-year legacy of Ayrton Senna, who won three Formula 1 World Championships with McLaren before his passing in 1994, has been a significant milestone within the 2024 Formula 1 calendar. At the Monaco Grand Prix, McLaren revealed the McLaren Senna with Senna Sempre livery alongside a unique livery for the MCL38 Formula 1 cars raced by Lando Norris and Oscar Piastri. The MCL38 with its unique Monaco Grand Prix livery will also be showcased, giving McLaren fans a chance to see the two cars together.  

McLaren will captivate enthusiasts at the 2024 Goodwood Festival of Speed with a stunning lineup including the Senna Sempre livery, and the debut of the Artura Spider, from July 11-14.
McLaren Celebrates Senna and More at 2024 Goodwood Festival of Speed.

In association with the Ayrton Senna Institute, the McLaren Senna with Senna Sempre livery is the result of months of tenacious work by experienced designers and paint technicians at MSO. The same team that delivers incredible bespoke commissions for customer cars, and groundbreaking projects such as the 750S with 3-7-59 Theme has created an emotive tribute. Bright colours that visually represent Ayrton’s vibrant personality and outlook on life combine with newly developed paint techniques and exquisite artworks of Senna, along with references to his three Formula 1 World Championship titles and five Monaco Grand Prix victories with McLaren.

Joining the centrepiece, a spectacular array of cars will be on display at McLaren House and in action on the famous Goodwood hillclimb, while a line-up of drivers and representatives channelling McLaren’s illustrious Formula 1 history will take part in proceedings over the weekend, both behind the wheel and on stage.

Ayrton’s nephew, former Formula 1 driver and McLaren Automotive brand ambassador, Bruno Senna, will be at the wheel of his uncle’s 1991 title winning McLaren MP4/6 – the only title winning Formula 1 car powered by a V12 engine and the final championship winning chassis to use a manual gearbox. The car was driven by Ayrton Senna to seven Grand Prix victories, as he claimed his third and final Formula 1 title.

Double McLaren Formula 1 world champion Mika Häkkinen will drive a remarkable Solus GT up the hill on Saturday in a demonstration run. One of 25 customer cars that will be delivered as part of the Solus GT programme, the bespoke commission which bears Mika Häkkinen’s name, has been painted to match the McLaren MP4/13 that the Finn drove to the Formula 1 World Drivers’ Championship in 1998. This process has been overseen by a technician at MSO who was responsible for painting the original racing car. The F1 car’s livery has been recreated expertly and applied on the lightweight body and extreme aero of the Solus GT – even the paint colours used have been mixed to match the ageing process that has taken place on the original Formula 1 car’s bodywork.

McLaren will captivate enthusiasts at the 2024 Goodwood Festival of Speed with a stunning lineup including the Senna Sempre livery, and the debut of the Artura Spider, from July 11-14.
McLaren Celebrates Senna and More at 2024 Goodwood Festival of Speed.

The Solus GT returns to the Goodwood Festival of Speed following Timed Shootout victory at the 2023 event. McLaren Factory Driver Marvin Kirchhöfer stormed to the top of the timesheet with a run of 45.342 seconds, as the Solus GT made its global dynamic debut over the weekend.

2024 marks the 50th anniversary of McLaren’s first Formula 1 World Championship victories, sealing both the World Driver’s and Constructor’s titles in 1974 with Emerson Fittipaldi and the McLaren M23. Celebrating the half century milestone of this landmark moment in McLaren history, the Brazilian double World Champion will return to the wheel of his 1974 title winning car. Continuing the 50th anniversary celebrations, the 1974 Indy 500 winning M16C/D will be on display in the McLaren garage in the Formula 1 paddock, recognising Johnny Rutherford’s achievement in sealing the first leg of the prestigious ‘Triple Crown of Motorsport’ for McLaren.

McLaren’s first ever High-Performance Hybrid convertible supercar, the Artura Spider, will make its UK dynamic debut and will be joined on the hill by the 750S, McLaren’s lightest and most powerful series production supercar, plus the new McLaren GTS, and Ultimate Series vehicles from McLaren’s heritage collection including a McLaren Senna and a McLaren P1.TM

“This year’s Goodwood Festival of Speed will see McLaren deliver another milestone event that will delight our fans and bring to life our immense racing heritage, through not only the cars that have delivered race wins and championships, but the drivers that took them there. These iconic cars, and incredible drivers, continue to inspire us and drive us to deliver supercars that push the boundaries of performance on road and track.”
Michael Leiters, Chief Executive Officer, McLaren Automotive

 Ends

Notes to editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:
McLaren Automotive is a producer of ultra high-performance, lightweight supercars. Launched in 2010, the company is now the largest part of the McLaren Group.

Headquartered at the McLaren Technology Centre (MTC) in Woking, Surrey, England, McLaren Automotive is driven by the challenge of creating the world’s most exhilarating, engaging and benchmark setting vehicles. Leveraging the McLaren name’s 60-year history of authentic, racing performance, it has delivered some of the most spectacular supercars ever made.

The company’s product portfolio of GTS, supercar, Motorsport and Ultimate models are retailed in over 40 markets around the world. Its cars are assembled by hand at the McLaren Production Centre (MPC), based on the same campus as MTC in Woking.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis technology into Formula 1 with the McLaren MP4/1.

Then in 1993 it designed and built the legendary McLaren F1 road car. Built around a carbon fibre chassis, it established McLaren’s supercar DNA, realised for the 21st century in 2011 with the introduction of the McLaren 12C – McLaren Automotive’s first production car.

McLaren was the first to deliver a hybrid hypercar, the McLaren P1™, in 2013. Launching the Ultimate Series of vehicles, P1™ was followed by the McLaren Senna in 2018 and its track-only GTR derivative followed a year later. 2019 also saw the introduction of the Speedtail hybrid hyper-GT. Its most recent Ultimate model, Elva, is the lightest McLaren road car ever.

McLaren’s LT models represent the ultimate expression of track performance in series production supercars. The name stems from the ‘Longtail’ version of the F1 GTR, introduced in 1997, and was incorporated into McLaren Automotive nomenclature in 2015 with the arrival of the McLaren 650S-based 675LT coupe and Spider. In 2018, the LT legend continued with the McLaren 570S-based 600LT. The latest chapter in the LT story was written in 2020 and 2021, with the introduction of the 765LT coupe and Spider.

Also in 2021, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura. The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand’s electrified future.

2022 saw McLaren announce the Solus GT, a single-seat, closed-cockpit track car which brought to life a futuristic concept that was originally created for virtual gaming.

In 2023, McLaren unveiled its lightest and most powerful series-production supercar, the 750S – a thorough development of the award-winning 720S supercar. McLaren also introduced the new GTS, replacing the McLaren GT.

The McLaren Artura Spider was revealed in early 2024 as the brand’s first high-performance hybrid convertible. Its introduction was part of a major model year uplift for the Artura nameplate, and meant McLaren’s series-production line-up of GTS, new Artura and 750S had been introduced within 12 months of each other.

McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include Ashurst, Bowers & Wilkins, Dynisma, Gulf, Monroe, Pirelli, Plan International, Richard Mille and Tumi.

About McLaren Group:
The McLaren Group is a global leader in high-performance supercar production and elite motorsports.

Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the Group is formed of McLaren Automotive, which hand-builds lightweight supercars and races them in global series, including the World Endurance Championship; and a majority stake in McLaren Racing which competes in the Formula 1 World Championship, INDYCAR series, Formula E, Extreme E and F1 Academy.

The Group is globally headquartered at the iconic McLaren Technology Centre in Woking, Surrey, England.

With a reputation for innovation and technological excellence, McLaren is one of the UK’s largest independent companies.

Further information:

Piers Scott
Executive Director, PR
+44 (0) 7387 548 837
piers.scott@mclaren.com
Paul Chadderton
Head of PR
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paul.chadderton@mclaren.com
Alex Kelly
PR Manager 
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Kevin Ritson
Press Officer
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kevin.ritson@mclaren.com 
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James.brodie@mclaren.com 
Chloe-Elise Bradford
Corporate & Lifestyle Press Officer
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chloe-elise.bradford@mclaren.com
Justin Westnedge
Global Social Media Manager
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justin.westnedge@mclaren.com
 
McLaren, The Americas
Roger Ormisher
Vice President, Communications & PR, The Americas
+1 714 501 8137
roger.ormisher@mclaren.com
 
Laura Conrad 
Public Relations Manager, The Americas 
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laura.conrad@mclaren.com 
Natalie Riordan
Press Officer, The Americas
+1 (817) 471 6314
natalie.riordan@mclaren.com
McLaren UK, Europe, Middle East, Africa
Jule Schulte
Press Officer – United Kingdom  
+44 (0) 7392 403901 
jule.schulte@mclaren.com  
 
Viktoria Reul
PR Manager – Central Europe
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viktoria.reul@mclaren.com
Federica Bruno
Communications Consultant – Western Europe 
+33 (0) 6 4062 6093
federica.bruno@mclaren.com
McLaren China, Japan, Asia Pacific
Michelle Zhang
PR Manager – China
+86 (0) 138 1085 8950 
michelle.zhang@mclaren.com
Mihoko Negishi
PR Manager – Japan & Korea
+81 (3) 6675 4313
mihoko.negishi@mclaren.com
Lucie Pugnot
Regional Marketing &
PR Senior Manager, Asia Pacific
+65 8498 2432
lucie.pugnot@mclaren.com
Rebecca Heng
Regional Marketing &
PR Lead, Southeast Asia, Australia & New Zealand
+65 8498 4873
rebecca.heng@mclaren.com 
Jovina Tan
Regional Marketing & PR Specialist, North Asia
+65 8498 1484
jovina.tan@mclaren.com 
 

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