Lancia Corse HF Village Comes Alive in Alba: A Celebration of Rally Heritage and Innovation

• Alba resounds with roaring engines during the Rally Regione Piemonte, where the Lancia Corse HF Village welcomes fans as they take in the thrills of the race and celebrate the local territory.
• The immersive setup in the heart of the Langhe features displays of the bold New Ypsilon Rally4 HF and the exclusive 280-hp Ypsilon HF—with the latter due to appear in showrooms in the coming weeks.
• With the support of local Lancia dealers, the Piedmont preview event will also provide visitors with the amazing opportunity to test drive the hybrid or electric New Ypsilon in a stunning location.
• The event will include the participation of two-time World Rally champion and undisputed Lancia legend, Miki Biasion, who contributed to the fine-tuning of the Ypsilon Rally4 HF and the 280-hp Ypsilon HF.
• The highly anticipated Trofeo Lancia, the hugely successful one-make cup, is ready to write a new chapter in rally history, starting with the upcoming Rally Targa Florio in Sicily.

Roaring engines have started to resound in Alba, throughout the Langhe hills as Lancia reveals the first official photos of the Lancia Corse HF Village, the hub for motorsport fans, drivers, and newcomers at the highly anticipated Rally Regione Piemonte taking place in Alba (CN) from April 11^th to 13^th. Not merely a race, this event also holds cultural and historical value, allowing Lancia’s glorious past to come into contact with other premium Piedmont-based brands.

Located in the heart of Alba, the capital of the Langhe and a UNESCO World Heritage Site, the Lancia Corse HF Village is set embrace a wave of emotions, as it marks Lancia’s official return to the rally world in anticipation of the debut of the Trofeo Lancia on May 8^th at the iconic Rally Targa Florio. Meanwhile, this weekend, the Lancia Corse HF Village will set the stage for an authentic tribute to Italian motorsport passion in a region which has always been a connoisseur of quality: from the bends which weave through the vineyards to the flavors which have made Alba and the Langhe famous around the world, and the culture of hospitality which will play a key role in this high-octane weekend.

The first photos from the event showcase the spectacular hub’s hospitality area for the public, the technical area for the teams competing with the Lancia Ypsilon Rally4, spaces to test-drive the hybrid and electric New Ypsilon, and an exclusive display of the 280-HP Ypsilon YF—the 100% electric gem which features an aggressive design and awe-inspiring performance.

The highlights also include a collection of 25 historic Lancia vehicles organized by the Cinzano Rally Team, which pays fair tribute to the winningest brand in history. Meanwhile, all eyes are sure to be drawn to the New Ypsilon Rally4 HF, which has surpassed 40 units sold in just four months, and is set to star in the Trofeo Lancia, the thrilling one-brand cup which has already maxed out at 40 teams (including 25 Under-35 crews).

The participants will battle it out for a chance to join the Lancia Corse HF team and compete in the FIA ERC 2026. Live coverage of both the Trofeo Lancia and the Lancia Corse HF Village preview will be available on the Lancia Corse HF official social media channels—Facebook, Instagram, and TikTok—to give people all over the world the chance to take part in this emotional comeback story.

Turin, April 11, 2025

Contacts:

Simona Magnarelli: +39 366 6729414
simona.magnarelli@stellantis.com 

Eugenio Franzetti: eugenio.franzetti@stellantis.com

Massimiliano Palumbo: m.palumbo@lpditalia.it