Lancia and Cassina Unite: A Celebration of Contemporary Design in Paris

• All eyes are on Paris during January’s “Design Week”, where the stars of the show are Lancia and Cassina, the two premium Made-in-Italy brands which co-created the New Ypsilon Edizione Cassina—an authentic manifesto of Italian elegance.
• On the opening day of the Paris event, the best-in-class Cassina version was on display in front of the Cassina Store Paris Rive Gauche on the occasion of the “Somewhere Else” installation.
• The vehicle showcase in Boulevard Saint-Germain was planned to coincide with “Maison&Objet”, the international décor, design and lifestyle fair which has brought over 2,300 exhibitors to Paris.
• The collaboration between Lancia and Cassina is visible in the vehicle’s curated stylistic details and the choice of the materials and colors, which heighten the feeling that you are at home no matter where the car might be.
• Available in electric or hybrid versions, the New Ypsilon Edizione Cassina offers Level-2 autonomous driving, a S.A.L.A. system, Full LED headlights, and premium interiors as standard.
• The first model of Lancia’s new era marks the brand’s return to France, where 25 new showrooms and 80 service points will be operational by 2025.

At “Paris Design Week”, the stars of the show are Lancia and Cassina, two premium Made-In-Italy brands in their respective fields—the automotive and interior design industries—which share the same core values, such as the Italian spirit and a commitment to research, innovation, and sustainability. Together, the two brands have created the exclusive Ypsilon Edizione Cassina, the best-in-class version of the first model of Lancia’s new era.

On the opening day of the Paris event, the Ypsilon Edizione Cassina on display in front of the Cassina Store Paris Rive Gauche garnered plenty of attention and plaudits. The model was showcased on the occasion of “Somewhere Else”, the installation created by the renowned, high-end furniture brand to introduce the new collection designed by Philippe Starck.

The vehicle showcase was planned to coincide with “Maison&Objet”, the international fair dedicated to the world of décor, design and lifestyle. Held at the Parc des Expositions Paris Nord Villepinte and accompanied by a myriad of other events around the French capital, the prestigious event is host to over 2,300 exhibitors, as well as many brands, designers, craftspeople, and industry insiders from around the world.

An authentic manifesto of comfort and Italian elegance, the Ypsilon Edizione Cassina stands out for its captivating Lancia Blue livery on the exteriors and its attention to detail and warm and refined atmosphere in the interiors. The collaboration with Cassina is visible in the carefully curated stylistic details and the choice in materials and colors, which heighten the feeling that you are at home no matter where the car might be. These include the exclusive multifunctional tavolino bearing the Cassina name, the Lancia blue velvet on the heated and massaging seats with a ribbed weave, and the refined and sustainable materials created by revisiting certain traditional elements, such as the recycled velvet of the historic “Panno Lancia”.

To respond to every kind of mobility need, the Ypsilon Edizione Cassina is available with 100% electric or hybrid engines, putting it at the top of the segment in terms of versatility, efficiency, and environmental friendliness. Moreover, the best-in-class version is the only vehicle in its category which offers Level 2 autonomous driving as standard, as well as a sophisticated S.A.L.A. infotainment system—i.e. the virtual and smart interface that guarantees a comfortable driving experience which is in line with Lancia’s effortless technology. Additionally, the large 10.25” display, the best standard parking aid system, and the greatest exterior lighting system in terms of technology and extent all come standard. In short, the New Ypsilon Edizione Cassina is simply the best-in-class B-segment premium hatchback.

It is also important to note that the new Lancia model marks the Italian brand’s return to France, where 25 new showrooms and 80 service points will be operational in 2025 to guarantee the best customer service experience possible. All of the Casa Lancia showrooms make use of a clear and harmonious architectural language and feature refined and comfortable seating areas with Cassina furniture which evokes Italian elegance. With a focus on quality, electrification, and sustainability, this new corporate identity is part of an innovative sales model which is aimed at offering a unique and memorable experience to customers.

Torino, 17 January 2025

Simona Magnarelli: +39 366 6729414
simona.magnarelli@stellantis.com 

Lancia
With 118 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia embarked on its Renaissance with the launch of the New Lancia Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.
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Cassina
Established in 1927 in Meda, Cassina launched industrial design in Italy in the 1950s, based on a totally innovative approach that marked the transition from artisan production to mass production.
The company has always had a pioneering attitude, the result of its major propensity for research and innovation, combining cutting-edge technological expertise with traditional craftsmanship. Over the years, Cassina has worked with the most important architects, designers and creatives to imagine new forms and transform them into projects.
These days, “The Cassina Perspective” epitomizes the company’s vision and values, in an eclectic collection where products with the most innovative spirit and icons of the Modernist movement come together to create welcoming atmospheres, in dialog according to a unique design code based on excellence.
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