JLR to Introduce FSC-Certified Natural Rubber Tires Across Luxury Vehicle Lineup

• JLR is pioneering the use of certified tyres at scale across its luxury vehicle portfolio, in partnership with global tyre manufacturer Pirelli
• In an industry first commitment, Pirelli will supply FSC‑certified natural rubber and rayon tyres, for use across JLR’s luxury vehicles at scale, debuting on the new Range Rover Electric
• Assures high quality tyres with fully verified ethical standards and origin
• JLR’s adoption of FSC‑certified tyres is in line with its Reimagine strategy, which promotes responsible sourcing and supply chain traceability
• Collaboration marks an important step forward for sustainable natural rubber adoption in the automotive industry

Gaydon, UK – 11 July 2024: JLR has joined forces with global tyre manufacturer Pirelli in a global automotive industry‑first commitment to use FSC‑certified natural rubber tyres across its range of modern luxury vehicles. 

The luxury car manufacturer will be the first to adopt FSC‑certified tyres at scale, transitioning all tyres from Pirelli across its entire portfolio, debuting on the new Range Rover Electric. The commitment will amount to over 250,000 FSC‑certified tyres per year. 

The collaboration between JLR and Pirelli represents a significant step in increasingly sustainable tyre production and adoption, supporting the preservation of forests and promoting sustainable development.  

As part of its Reimagine strategy, JLR is fully committed to responsible sourcing, including working to ensure natural rubber used in its tyre production is traceable across every processing stage through to origin. 

The complex Forest Stewardship Council (FSC) chain of custody certification process verifies that FSC‑certified material has been identified and separated from non‑certified material as it makes its way along the supply chain, from the plantations to the tyre manufacturer meaning it is fully verified to be sustainably farmed to the highest standards.

This is an exciting point in our sustainable luxury journey, as we partner with Pirelli, a company that shares JLR’s sustainability ambition and is at the forefront of sustainable tyre production. We’re looking at every aspect of our vehicles to find solutions that enable us to redefine luxury in a way that’s better for people and planet. By choosing Pirelli’s FSC‑certified tyres, we’re offering our clients high‑quality, high‑performance tyres whilst supporting responsible forest management and protecting the communities in our rubber supply chain to drive real progress.

ANDREA DEBBANE

SUSTAINABILITY DIRECTOR AT JLR

Innovation in materials and reliability on our products sustainability features are a must for us. The FSCTM certification confirms that forests are managed to preserve biological diversity, while benefiting local workers and communities in a way that is economically beneficial for them. We are pleased that JLR has chosen to join our Pirelli journey as the first car maker to use Pirelli tyres with this certification across a wide range of vehicles.

MATTEO BATTAINI

PIRELLI HEAD OF SUSTAINABILITY & NEW MOBILITY

FSC insights show that awareness and understanding of the FSC logo is increasing, a 2023 survey revealed 77% of people in the UK recognise the FSC logo and 71% would be very or fairly likely to give preference to FSC‑certified products*. 

In addition to introducing FSC‑certified products across JLR’s portfolio, Pirelli and JLR are working together to increase the percentage of sustainable and recycled content of all tyres supplied to JLR as they work towards shared sustainability ambitions.    

JLR has also strengthened its global sourcing process to enable supplier evaluation on ESG criteria, as part of its effort to set new benchmarks for environmental, societal and community impact as a luxury business. By empowering buyers to collect supplier‑specific ESG data it can identify and select suppliers that can demonstrate they meet the highest standards relating to environmental performance, labour practices, and social responsibility.

FURTHER INFORMATION

JLR

Rachel Mould 

Global JLR PR Manager (Sustainability) 

External Corporate Communications 

E: rmould2@jaguarlandrover.com 

M: +44 (0)7823 363080 

Laura Savvas  

Global JLR Senior PR Officer (Sustainability) 

External Corporate Communications 

E: lsavvas@jaguarlandrover.com 

M: +44 (0)7549 933256 

JLR Media 

E:  jlrmedia@jaguarlandrover.com 

T : +44 (0) 2475 361000 

JLR PR Social Channels:

LinkedIn: @JLR

X: @JLR_News 

NOTES TO EDITORS

*Source: Consumer insights | Forest Stewardship Council UK (fsc.org) 

Media release refers to the following FSC Chain of Custody Certification: Pirelli Tyres Ltd, FSCTM C197184, Chain of custody code referring to tyres produced in UK and Pirelli Deutschland GmbH, FSCTM C195792, Chain of Custody Code referring to tyres produced in Germany

About JLR 

JLR’s Reimagine strategy aims to deliver a sustainability‑rich vision of modern luxury by design. 

We are transforming our business, targeting carbon net zero across our supply chain, products, and operations by 2039. We have set a roadmap to reduce emissions across our own operations and value chains by 2030 through approved, science‑based targets. Electrification is central to this strategy and before the end of the decade our Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric. 

At heart we are a British company, with two design and engineering sites, three vehicle manufacturing facilities, an engine manufacturing centre, and a battery assembly centre in the UK. We also have vehicle plants in China, Brazil, India, Austria, and Slovakia, as well as seven technology hubs across the globe.    

Jaguar Land Rover is a wholly owned subsidiary of Tata Motors Limited, part of Tata Sons.