IHG Hotels & Resorts Wraps Up ‘Travel’ Series with a Grand Annual Gala

December 23, 2024, Shanghai—IHG Hotels & Resorts hosted a ‘Dream Inspires Travel’ gala dinner to thank its corporate customers for their continued support and trust in Greater China. Unforgettable moments throughout the journey were recreated through art and technology, bringing the “Travel” series of activities throughout the year to a memorable close. Over the past year, “Travel” has led guests on an adventure full of surprises and discoveries, highlighting the unexpected joys of travel. By continuously refreshing its products and delivering excellent accommodation experiences, IHG shapes infinite possibilities for the industry.

The power of art and technology to recreate special memories

Art represents the soul of any hotel space, infusing inspiration and philosophy into every trip. Technology is also being integrated at every step of the way to elevate new experiences for guests. IHG cleverly combined artistic expression with cutting-edge technology at the “Dream inspires Travel” brand exhibition and dinner gala. Five creative spaces were crafted using advanced technical tools and an imaginative perspective to guide guests through the rich and diverse brand matrix of the Group, its charming hotel offerings, and its concept of sustainable development. The dinner also surpassed expectations, utilizing an array of art forms through light, shadow, music and dance paired with meticulously curated delicacies to bring an all-round immersive feast that engages the five senses.

Leading industry development through innovation

Looking back at 2024, IHG has leveraged its deep consumer insights to drive high-quality industry development with products and services that speak to consumers’ wants and needs. In the business travel market, IHG has continued to introduce new offerings to satisfy diversified requirements, focusing on improving the guest experience and further consolidating its leading position in the industry. At the same time, IHG has remained committed to its ESG responsibilities, advocating sustainable practices and building a better future for travel experience for all.

• Dream Bigger. Travel Better” to shape the future
  As market demand continues to grow, IHG launched “Dream Bigger. Travel Better” Greater China Expo in March, which accelerated momentum and energy for the Group through a series of new development strategies, business travel solutions and comprehensive brand upgrade initiatives. In response to the country’s evolving digitalization and environmental responsibility policies, IHG has rolled out initiatives to lead transformation in the industry.
• Targeting the Desire for Luxurious Travel, IHG Showcases Exclusive Experiences to Strengthen Leadership in the Luxury & lifestyle Market
  The tourism industry is evolving towards offering higher-quality experiences. IHG stays on top of the trend, holding the China debut of the Luxury & Lifestyle showcase in May. With a rich brand portfolio and a wide range of products, the roadshow highlighted the Group’s outstanding services and curated lifestyle offerings for guests’ personalized needs, solidifying its leading position in the luxury hotel market. 
  In addition, IHG focuses on personalized consumer needs through the IHG One Rewards, InterContinental Ambassador program, and Kimpton Inner Circle, all of which offer guests exceptional benefits.
• Focusing on Sustainability, IHG Partners with Conservation Groups to Protect Aquatic Life and Promote Responsible Travel
  IHG prioritizes responsible business practices to support sustainable development. In September, IHG partnered with Nanjing Yangtze Finless Porpoise Aquatic Life Conservation Association to promote the protection of the endangered Yangtze finless porpoise. The event attracted numerous corporate partners who support environmental activism, joining the effort to protect the ecosystem and natural environment of the iconic Yangtze River.
  Many brands under IHG have also made significant contributions to sustainable development goals. For example, the Vignette Collection is guided by the brand’s belief of “A Means For Good”, working with guests and local organizations to make positive impacts on the community and environment; voco hotels advocates an eco-conscious lifestyle through a series of environmental protection measures such as reducing the plastic product use and recycling resources; and EVEN Hotels offers a healthy lifestyle through a balanced diet and exercise options, so guests can prioritize wellness and quality rest during their journeys.
• Addressing Business Travelers’ Evolving Needs, IHG Delivers Tailored Solutions for a Digital and Sustainable Future
  In the recent “2024 Global Customer Appreciation Week”, IHG spotlighted on business travel. Based on in-depth insights into business travel, as well as trends in digitalization, environmental protection and low-caron trends, it provided products and solutions for every part of the business travel process to meet the needs of corporate customers. This includes the IHG business travel mini-app, upgrade of IHG® Business Rewards membership benefits, and more, to support the development of the business travel market.
• Catering to the Surge in Year-End Events, IHG Offers Diverse Meeting Solutions to Create Memorable Gatherings
  The New Year approaches and market demand for annual parties has surged. As a leader in international hotel management groups, IHG has kept a pulse on consumer needs and launched a year-end promotion “Every Gathering Moment Counts at IHG”, covering three unique themes: Gathering Everywhere, Vibrant Meets, and Seasonal Party. Guests can choose from a variety of curated packages for any celebration and holiday occasion.
  To bring more intelligent service experiences to the market, the promotion was simultaneously launched on the group’s official online platform—the “IHG Mobile Mall” WeChat Mini Program—as well as popular digital platforms such as Meituan, RED, Douyin, 1000Meetings, Huixiaoer and Hotel Brother. It has reached a wide range of consumers and corporate customers, allowing more people to easily discover and participate in this year-end celebration, make every gathering a memorable one.

Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “Looking ahead, IHG Hotels & Resorts will continue its commitment to ‘in China, for China’, staying on top of the latest tourism trends, deepening its brand offerings, and launching more hotel products and services that meet the unique needs of the Chinese market and its consumers. For business travel, IHG will improve the experiences of corporate customers with more convenient solutions. We will also uphold the spirit of innovation and sustainability, improve operational efficiency and service quality, and bring personalized accommodation experiences for guests. I believe that through the relentless efforts of the Group, we will continue to be a leader in the transformation of the Chinese tourism market and offer unforgettable memories with every trip.”

Ends

For further information please contact:

Felix Gong
felix.gong@ihg.com
+86 159 2180 6806