Hyundai Motor Wins Eight 2025 IDEA Awards Highlighting Innovation and Leadership in Design
Hyundai Wins Eight Honors at 2025 International Design Excellence Awards
Hyundai Motor Company has added to its global design accolades with eight honors at the 2025 International Design Excellence Awards (IDEA), underlining its commitment to innovation across vehicles, spaces, and services. The recognition spans multiple categories, including automotive, environments, commercial design, and service.
Organised by the Industrial Designers Society of America since 1980, IDEA is one of the world’s most respected design competitions. It evaluates entries based on innovation, user benefit, and social impact.
“We are truly honored to receive this recognition from IDEA,” said SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design. “It affirms our commitment to delivering innovative designs that not only enhance mobility but also enrich lifestyles and reflect our responsibility to society.”
In the Automotive & Transportation category, Hyundai earned a Bronze for its all-electric large SUV, the IONIQ 9. Two other models—the redesigned PALISADE premium SUV and the hydrogen-electric concept INITIUM—were selected as Finalists.
In the Environments category, the CX Smart Farm at the Hyundai Motor Group Innovation Center Singapore (HMGICS) won a Silver award. The Na Oh restaurant, also located within the HMGICS facility, was named a Finalist. Both projects showcased Hyundai’s brand storytelling through innovative spatial design within a manufacturing context.
The CX Smart Farm, described as the world’s first interactive, robotics-based smart farm, also received the Curator’s Choice Award—an honor bestowed on just one project annually, regardless of category. This is Hyundai’s second consecutive win of the prize, following its 2024 award for the Hyundai Heritage: Retrace Collection Book ‘PONY’.
Elsewhere, Hyundai’s industrial wearable robot, the X-ble Shoulder, developed with Kia’s Robotics LAB, was a Finalist in the Commercial & Industrial category. The Automatic Charging Robot (ACR) Service was recognized as a Finalist in the Service Design category.
This latest recognition cements Hyundai’s status as a global design leader, having now received awards from all four of the world’s major design competitions: IDEA, the iF Design Award, the Red Dot Design Award, and the Good Design Award.