Hyundai Motor Launches ‘Cities in Motion’ Series Highlighting Urban Sustainability Challenges and Solutions

• The series, now viewable on YouTube, presents global cities’ innovative solutions to tackle environmental challenges   
• Riding on IONIQ EV lineup, the journey explores London’s urban green areas, Frankfurt’s sustainable city planning, Jakarta’s plastic recycling programs, and LA’s transition to renewable energy 
• Hyundai Motor contributes to these initiatives through global sustainability programs with its vision of ‘Progress for Humanity’ 

SEOUL, Oct. 15, 2024 – Hyundai Motor Company is proud to announce the launch of its original digital series, ‘Cities in Motion’. The series highlights the innovative solutions that various cities are implementing to tackle urban environmental challenges and promote sustainability. Watch the series on the Hyundai Worldwide YouTube channel at: Ep 1. London, Ep 2. Frankfurt, Ep 3. Jakarta, and Ep 4. LA.

‘Cities in Motion’ underscores how urban areas, despite occupying only 2 percent of the earth’s surface, are responsible for 70 percent of greenhouse gas emissions, 80 percent of energy consumption, 75 percent of natural resource use, and over half of the world’s waste.[1] In response to these alarming statistics, Hyundai Motor asked, “How can cities become more sustainable?”

Hyundai Motor, in collaboration with sustainability broadcaster James Stewart and Voice for Nature, established by David de Rothschild, set out on an enlightening journey. Driving Hyundai IONIQ 5 and IONIQ 6 electric vehicles (EVs), they visited the diverse cities of London, Frankfurt, Jakarta, and Los Angeles (LA).

“We are proud to spotlight global environmental initiatives and demonstrate Hyundai Motor’s commitment to a sustainable future for both humans and the planet,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer of Hyundai Motor Company. “This series represents our pursuit of innovative solutions to urban challenges, underscoring the role of sustainable mobility in creating a positive, lasting impact on our world.”

The London episode highlights the significance of urban green spaces that improve air and water quality and the well-being of humans and wildlife. To this goal, SUGi, a global non-profit organization, creates ‘pocket forests’ in the city and engages children in tree planting to continue this initiative to the next generations. Hyundai Motor also has been expanding sustainable forests around the world through the Hyundai IONIQ Forest project launched in 2016.

The Frankfurt episode explores the German city’s commitment to sustainable urban planning. With the goal of becoming climate-neutral by 2035 and fully renewable by 2050, the city accommodates various sustainable mobility options – cycling routes, electric bike rentals, hydrogen trains, autonomous electric buses and passenger EVs, such as IONIQ 5 and IONIQ 6, with an extensive electric charging infrastructure. Additionally, the city’s houses are built to actively draw renewable energy from solar, wind, and geothermal powers, going beyond conserving energy.

The Jakarta episode focuses on Indonesia’s plastic waste problem, which is closely linked to the country’s river pollution. Riding on the IONIQ 6 built from recycled and sustainable materials, the episode introduces local social enterprises contributing to waste management. Among them, Hyundai Motor is partnered with ‘Save the Children’ to provide an education program about the circular economy for children as part of the ‘Hyundai Continue’ CSV initiative.

The LA episode explores the city’s transition towards sustainable energy. The city aims to achieve 100 percent zero-emission vehicles on the road by 2050 and a completely renewable power grid by 2045. The episode features ‘GRID Alternatives,’ a non-profit organization that provides low-cost solar power for communities. Hyundai Motor is contributing to the goal through the ‘Hyundai Home’ service, which enables off-grid EV charging at remote houses by installing solar panel power systems.

The ‘Cities in Motion’ series provides an insightful and inspiring look into cities’ sustainable transformation and the potential for these initiatives to be implemented on a global scale. Despite challenges, cities are constantly pursuing their efforts to make positive changes to their communities and environment to ensure a brighter future for the next generation. Hyundai Motor is committed to promoting sustainability around the globe in line with its vision of ‘Progress for Humanity’.

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About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.

More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai 

Contact:

Daehyun Shin
Global PR Strategy and Planning / Hyundai Motor Company
daehyun.shin@hyundai.com