Hyatt to Launch First Me and All Hotel Outside Germany, Expanding Global Presence

CHICAGO (December 13, 2024) – Hyatt Hotels Corporation (NYSE: H) announced today that a Hyatt affiliate has entered into a franchise agreement with a subsidiary of Lindner Hotel Group for the Me and All Hotel Flims. Nestled in the Grisons Alps, Me and All Hotel Flims is the brand’s first property outside Germany and the first to open since Me and All Hotels became a standalone brand within Hyatt’s global Lifestyle portfolio.

Me and All Hotel Flims will be the fifth Hyatt-branded hotel in Switzerland, spanning 73 keys split between 47 guestrooms and 26 apartments. In a prime location with stunning alpine scenery and year-round recreational opportunities, the property will cater to leisure travelers and serve as an ideal venue for corporate retreats and events. The area is home to one of Switzerland’s largest ski destinations, the Flims-Laax-Falera resort, with 136 miles of slopes and 205 miles of bike trails for off-season adventures. The destination has easy rail and road access from the city of Zurich and the Zurich Airport.

“This hotel represents a significant milestone as Me and All Hotels’ first venture beyond Germany, marking an important step in Hyatt’s ambitious expansion plans for the brand,” said Michel Morauw, Managing Director North EAME, Hyatt. “True to the brand’s DNA, Me and All Hotel Flims will serve as a community hub in this vibrant mountain town.”

This opening sets the stage for the expansion of the conversion-friendly Me and All Hotels brand across Europe and beyond. With six properties currently operating in Germany, the brand known for blending local flair, community spirit and modern convenience is well-positioned for rapid growth in a growing lifestyle segment. Me and All Hotels feature a lean operating model, dynamic public areas and flexible design, making them adept to both conversions and new builds in primary and secondary urban and resort locations.

“Our ambition has always been to see Me and All Hotels beyond Germany’s borders, and we’re thrilled that the brand’s first hotel to open since joining Hyatt will debut in Switzerland. This hotel will offer a distinctive food and beverage experience, activated public spaces, and unique entertainment options, with an in-house cinema playing a central role,” said Jörg Lindner, Chairman of the Supervisory Board of the Lindner Hotel Group.

A taste of the world at the heart of the Alps

The hotel will feature spacious culinary concepts, offering a blend of Swiss, Mediterranean, Lebanese and Japanese cuisines. As it enters this new chapter, a focus on sustainable, locally sourced ingredients will showcase the local heroes behind Alpine food craftsmanship.

Immersive common spaces for wellbeing and entertainment

One of the hotel’s biggest draws will be its vibrant communal spaces, brought to life year-round with dynamic entertainment programming. For those looking to soak in the breathtaking Alpine views, Me and All Hotel Flims will feature a sun deck overlooking the majestic peaks as well as après-ski, complete with DJ sets, masterclasses and more. Another standout feature will be the in-house cinema, a multi-purpose venue equipped with state-of-the-art technology designed for movie screenings, immersive events and meetings.  

MICE facilities for a true 360° offering

The spa and fitness area will span over 9,149 square feet, as well as flexible meeting and conference spaces, including 1,442 square feet of dedicated meeting rooms including the multi-functional screening rooms. 

These highly versatile features and menu of activities will offer guests the opportunity to work out or unwind after a day of skiing or mountain biking, while also catering to those seeking unique venues for meetings, incentives, conferences and exhibitions.

“Me and All Hotel Flims exemplifies the brand’s conversion-friendliness, with remarkable flexibility to adapt to both urban and resort destinations to create a space where locals and guests can come together to connect,” said Briana Swift, RVP Development, Northern Europe, Hyatt. “Switzerland is a natural market for the Me and All Hotel brand’s debut beyond Germany, and we remain committed to exploring opportunities to expand the brand across the wider DACH region and greater Europe.”