Hard Rock Cafe’s World Burger Tour Competition Lets Guests Try Five New, Culturally Inspired Burgers with Global Influences

Delicious new burgers developed by teams at Hard Rock Cafes in Bengaluru, Bucharest, Gramado, Kathmandu, and Pittsburgh available for limited time this summer at all locations

HOLLYWOOD, Fla., June 13, 2024 /JamNewsWire/ — Starting tomorrow, in honor of Hard Rock International Founders’ Day, Hard Rock Cafe^® locations around the world will debut five locally developed, culturally inspired burgers on the menu for the limited-time return of the World Burger Tour competition. Things are heating up this summer at Hard Rock Cafes where guests can enjoy:

• Bengaluru Burger: 7 oz steak burger, American cheese, sweet & spicy pickled mayo, black bean corn salsa, roasted jalapeno, guacamole, shredded lettuce – a creation of Hard Rock Cafe Bengaluru, India
• Bucharest Burger: 7 oz steak burger, garlic horseradish aioli, marinated camembert cheese, tomato, smoked shoestring onions, frisee lettuce, red wine cranberry jam – developed by Hard Rock Cafe Bucharest, Romania
• Gramado Burger: 7 oz steak burger, garlic aioli, crispy mozzarella cheese fritter, whiskey bacon jam – devised by Hard Rock Cafe Gramado, Brazil
• Kathmandu Burger: 2 smashed & stacked burger patties, sweet chili mayo, provolone cheese, caramelized onions, avocado, tomato zucchini slaw – cooked up by Hard Rock Cafe Kathmandu, Nepal
• Pittsburgh Burger: 2 smashed & stacked burger patties, Legendary sauce, smoked bacon, pickles, beer cheese sauce, whiskey bacon jam, American cheese, French fries – from the minds of Hard Rock Cafe Pittsburgh, United States of America

This year’s World Burger Tour competition began with an initial round of 150+ new burgers developed by Hard Rock Cafe chefs around the world showing their take on the best burger featuring ingredients inspired by their local culture and personal taste. Based on sales performance, guest preference and culinary taste testing of the burgers at their originating location this spring, the five top finalists made it to the final round where they are being added for a limited time to all Cafe menus from June 14 through September 2, 2024.

“As a global brand, we draw inspiration from the communities, music, entertainment fans and travelers we serve to create truly memorable experiences at each of our locations, from our curated memorabilia collection to our Cafe menus,” said Anibal Fernandez, Senior Vice President, Cafe Division at Hard Rock Cafe International. “By providing our guests the chance to choose our next fan-favorite burger, we’re making them a part of the tasting and culinary experience as we bring new, culturally influenced, delicious options to our menu. We can’t wait for our guests to taste these flavors from around the globe.”

The first Hard Rock Cafe at Old Park Lane in London opened on this day in 1971. This year’s World Burger Tour competition kicking off on Founders’ Day commemorates the beginning of a brand that in 53 years has evolved into an iconic entertainment, hospitality and lifestyle company with more than 300 Hard Rock Cafes and Rock Shops, Hotels, Resorts and Casinos.

To find the Hard Rock Cafe nearest you or on your travels to participate in the World Burger Tour competition, visit cafe.hardrock.com. Additionally, guests can register for Unity by Hard Rock™, a one-of-a-kind global loyalty program that offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch and more. Members gain exclusive access to offers, promotions and rewards, as well as exclusive discounts to participating Hard Rock properties including a complimentary birthday dessert annually at participating Hard Rock Cafes.

About Hard Rock^®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops^®, Live Performance Venues and Cafes. Its Unity by Hard Rock™ global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform.

Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power’s North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for five consecutive years, and among the top Upper Upscale Hotels four times in five years. HRI became the first privately-owned gaming company designated a U.S.

Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World’s Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. 

SOURCE Hard Rock International