Furniture for the Home invests £50,000 into new Kingswinford store

Kingswinford’s high street has received a welcome boost after it was revealed that the old Amblecote Furnishers building is being brought back to life.

Furniture for the Home, which already operates a hugely successful online retail business and store in Sedgley, is investing nearly £50,000 into creating a second showroom in the Black Country.

Owner Simon Foster believes consumers have started to return to the high street and are keen to ‘buy local’ in the pursuit of a more personalized service.

A full refurb of the Market Street building is underway and, once complete, will house a large showroom offering an extensive range of modern home and garden furniture and accessories over two floors.

Three jobs will be created to start with because of the investment, with more positions likely to become available once the store opens its doors during March.

“The high street is back when it comes to purchasing furniture, with consumers keen to touch, feel, and see how their purchases could look in a home environment,” explained Simon Foster, owner of Furniture for the Home.

“We’ve seen this in the massive rise in footfall we have enjoyed in our first store in Sedgley and this got us thinking about a second store that could service a different part of the Black Country.”

He continued: “When the Amblecote Furnishers site became available, we knew it was perfect for what we were looking to achieve, from a location, parking, and size point of view. It is also an iconic local name in retail, and everyone knows where it is – it’s also great to bring the building back to life after standing empty for two years.”

Furniture for the Home’s Kingswinford shop will feature an extensive range of home furniture products and home interior accessories, all displayed in ‘lifestyle’ room settings to help customers design and create their dream homes.

On the ground floor will be ‘made to order’ UK upholstery, living and dining room furniture, sofas, occasional chairs, and seasonal products, including outdoor Rattan garden furniture in Spring/Summer and fireplaces in Autumn and Winter.

The first floor will be a dedicated beds, mattress, and bedroom furniture showroom, with all furniture set to be displayed amongst a range of home accessories such as rugs, mirrors, wall art, and lamps.

Simon went on to add: “We were already seeing a lot of customers from Kingswinford and Stourbridge visiting our Sedgley store, so we knew there was local demand for our products if we could find the right property.

“Having two shops will allow us to offer and display a much wider selection of ranges and will help us extend current working relationships with independent manufacturers keen for us to stock their unique collections.

“Visitors can expect a warm welcome from local people, who really understand the importance of customer service and creating displays that spark the imagination.”

Furniture for the Home, which has its own in-house delivery team, is already planning for the official launch at a date to be confirmed in March.

The opening weekend will include a £1000 prize giveaway, balloons for the kids, refreshments, and a whole host of introductory offers and discounts.