First New Lancia Ypsilon Delivered: A Stylish and Eco-Friendly Evolution

• Today, the first New Lancia Ypsilon unit was delivered in the exclusive NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA launch edition.
• The NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA, in blue, was delivered by Raffaele Russo, Stellantis Premium Cluster Director for the Italian Market, at the Nuova Auto Alpina dealership in Ivrea.
• The delivery process of the New Lancia Ypsilon reflects the new premium positioning of the brand, which translates into a dealership experience with the utmost attention to detail and customer needs.
• At the 160 Casa Lancia dealerships, thanks to a completely revamped Corporate Identity, new processes, and a dedicated and certified sales force, the brand welcomes its customers as if they were at home with a premium and consistent quality of service from the beginning to the end of the showroom experience.
• The New Lancia Ypsilon range is available in a 100% electric motor or hybrid engine, in three different trim levels: a simple range with mid-market price positioning, benefiting in full from current state incentives.
• A few weeks after the Open House event where end customers had the opportunity to test drive the car, the New Lancia Ypsilon is now available at all Italian dealerships of the brand.
• The New Lancia Ypsilon leads the premium hatchback B-segment, thanks to its iconic lighting signature, standard parking assistance system, dual 10.25” displays, with the best total surface area in the segment, and standard Level 2 Autonomous Driving system.
• The New Lancia Ypsilon is positioned mid-market, in the heart of the B-segment, with prices of €20,900 for the hybrid version with current government incentives to trade in a vehicle up to EU2, and a financing offer in collaboration with Stellantis Financial Services Italia, with monthly installments of €130 including a 3-year/30,000-km warranty. Nominal annual interest rate 4.99%, APR 7.06%. Offer valid through July 31.j
• To follow Italy, Lancia will be back in Europe: Belgium, Luxembourg, and the Netherlands are the first European countries where the New Lancia Ypsilon will be introduced, followed in the next few days by France and Spain, then Germany in 2025. A total network of over 70 new dealers in 70 major European cities.

“Today, we celebrate another step forward in the Lancia Renaissance Plan, with the first delivery of the New Lancia Ypsilon. A significant milestone to make Lancia a desired, respected, and credible brand in the European premium market. A few weeks after the Open House event that allowed end customers across Italy to admire and test drive the car, deliveries of the New Lancia Ypsilon officially start today throughout Italy!” stated Raffaele Russo, Premium Cluster Director of the Italian Market at Stellantis.

The New Lancia Ypsilon was delivered at the Nuova Auto Alpina dealership in Ivrea in the NEW LANCIA YPSILON EDIZIONE LIMITATA CASSINA, part of the exclusive launch edition of the car, “1 of 1906”, which consists of only 1906 certified and numbered units, to pay tribute to the year the brand was founded. With the “1 of 1906” campaign, the brand inaugurated the start of the New Ypsilon sales, reserving the opportunity for only 1906 Lancia customers and enthusiasts to access one of the units from the launch edition vehicles. The uniqueness of the Edizione Limitata Cassina is attested by the Certificate of Authenticity included in the delivery kit, which also includes the Charging Pass and easyWallbox for the electric version, provided by Free2move Charge, Stellantis strategic partner for charging solutions.

The delivery process of the New Lancia Ypsilon is an expression of the new premium positioning of the brand, which translates into a customer experience at the dealership with the utmost attention to detail and focus on the needs of end customers. The 160 brand dealerships in Italy have indeed been completely revamped with the new Corporate Identity, reflecting the four pillars underlying Lancia strategic plan: quality, electrification, sustainability, and an innovative sales model. Characterized by a refined stylistic footprint, including Cassina-designed furnishings and precious materials, the showrooms offer an authentic feeling of elegance and hospitality, typical of the living rooms in Italian homes.

The welcome and sales processes within the new showrooms have also been completely revamped, to provide New Lancia Ypsilon customers with a premium experience in line with the new positioning of the brand. From their welcome into the showroom and the presentation of the car to the test drive and delivery, the new Lancia customer experience is designed to make customers feel ‘at home’ and to fulfill their expectations.
Also completely renewed is the sales force dedicated to the Lancia brand, a community of 240 certified dealers, thanks to Finally, the Lancia brand dedicated sales force has been fully refreshed as a community of 240 salespeople, certified in a two-level training course that will have run for 15 months when it concludes in September 2024, aiming at making the role of the salesperson even more central within the dealership. The brand CEO Luca Napolitano himself launched the lengthy transformation and evolution of the Lancia sales force in July 2023, via the Casa Lancia community as a direct communication channel to guide and support them on a personal level towards the new premium era of the brand.

Silvia Cassani, Lancia Communications –  silvia.cassani@stellantis.com

Lancia
With 117 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.Lancia began its Renaissance Plan with the launch of the New Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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1 Promotion valid through July 31, 2024. NEW LANCIA YPSILON Ibrida: List price €24,900 (IPT registration tax and ELT contribution not included). Promo price €20,900 with €3,000 of government incentives only when trading in a type-approved vehicle up to EURO 4, owned by the customer or one of their family members with whom they have lived for at least 12 months. State contribution under the Prime Ministerial Decree of May 20, 2024 – Official Gazette No. 121 of May 25, 2024, as amended, subject to current availability of the relevant funds allocated for the year 2024.
Example of Stellantis Financial Services Italia S.p.A. financing: Deposit €4,360 – Total Amount of Credit €16,973.21. The offer includes 12-month Identicar, €271; Premium Extended Care (2-year contractual warranty plus 1-year extension with a limit of 30,000 km), €162.26. Total amount due €19,988.52, broken down as follows: Total amount of credit, appraisal costs of €395, interest of €2,450.89, monthly collection costs of €3.50, substitute tax on the contract to be charged at the first installment of €43.42. This amount is to be repaid in 36 installments as follows: 35 installments of €150 and a balloon payment (equal to the future guaranteed value) of €15,395.10, including monthly collection costs of €3.50. Cost of sending statements on paper: €0 per year. Nominal annual interest rate 4.99% (fixed), APR 7.06%. A charge of €0.10 per km will only be made if the vehicle has exceeded the maximum mileage of 30,000 km when returning and/or replacing the vehicle at the end of the contractual period.
Offer valid for private customers through July 31, 2024. Cannot be combined with other current ongoing initiatives. Stellantis Financial Services Italia S.p.A. offer, subject to approval. Banking/insurance precontractual documentation at dealerships and online at www.stellantis-financial-services.it (“Transparency” section). Advertising message for promotional purposes.