FIAT Secures Top Position Among Stellantis Brands, Leading Markets in Brazil, Italy, Turkey, and Algeria

• In Brazil, FIAT is market leader with a market share of 20.9%, confirming the Fiat Strada as the undisputed best seller in the segment, as well the current leader of the entire industry.
• In Italy, where the brand dominates the market with 11% of market share, Fiat Panda is the most sold car, and thanks to Ducato and Doblò models, FIAT Professional leads the Commercial Vehicles market.
• FIAT keeps its leadership also in Turkey with 11.5% MS as well as in Algeria with 60% MS. The bestsellers of these markets are respectively the Fiat Tipo and the Doblò.
   

In the year of its 125^th anniversary celebrations, FIAT consolidates its leadership thanks to the significant results achieved in the first eleven months of the year in its domestic markets in South America, Europe – despite the challenging transition time – Middle East and Africa. The Brand, in fact, leads in its four “domestic markets” with a share of 20.9% in Brazil, 11% in Italy, 11.5% in Turkey and 60% in Algeria.

Olivier Francois, FIAT CEO and Stellantis Global CMO stated: “Over the past eleven months, we have worked diligently to maintain our global relevance and consolidate our position as the number one Stellantis brand by volume. In 2024, we strengthened our leadership in Brazil thanks to a structured and fresh lineup, along with new launches. In Europe the FIAT lineup is in a challenging transition phase, with several models discontinued mid 2024 while Grande Panda and 500 Hybrid are yet to arrive in 2025. Despite that, FIAT remains the leading brand in Italy, driven by the strong performance of the Panda and our leadership in the commercial vehicle sector, where FIAT Professional and the Ducato continue to excel. In Middle East and Africa we have also kept our key role in Turkey and in Algeria.”

Brazil
FIAT dominates the Brazilian market and records the highest annual volume in the history of the pickup segment, with more than 182 thousand units registered and an actual segment share of 42.8%, where the Fiat Strada is the leader with over 128 thousand units sold. In November, the brand concluded the month with 49 thousand cars sold, 7,500 more than the runner-up, and a market share of 20.2%, reflecting the absolute leadership of the brand held in the first eleven months with an annual market share of 20.9 % and over 471 thousand cars sold, around 109 thousand units more than the second-placed car manufacturer. This year FIAT keeps its key role on the market: three of its models are among the 10 best-selling cars, in addition to the market leader Fiat Strada, the Argo ranks fifth with 84 thousand units sold and the Mobi in the eighth position with almost 62 thousand cars sold. Among hatchbacks, the Fiat Argo stood out with 10 thousand units sold, allowing the Brand to achieve the highest volume of license plates issued in the year, exceeding the volume recorded in 2023.

Italy
In the first eleven months of 2024, FIAT confirms its leading position among the passenger cars with 9.4% of share and commercial vehicles with a share of 23.8%. Here, taking into consideration both industries, the Brand achieves 11% of the market share. The iconic Panda model still preserves its first position in the A-segment with a share of 58.5% in the month of November and a share of 55.7% in the first eleven months. The Topolino leads the quadricycle market with 26% share in the period that goes from July to November, achieving 37% share in the electric quadricycle segment. In the first eleven months, FIAT Professional also retains its leadership in the market with 43 thousand registrations and a share of nearly 24%, confirming its leading position also in the electric commercial vehicle market with over 32% market share in november. As for the best-selling CV, the Ducato manufactured in Atessa, Abruzzo, holds the first position with more than 18 thousand registrations since the beginning of the year, corresponding to a share of 24.3% in the large van segment. In addition, Doblò ranks first in its segment with 26%, followed by Scudo with a share of over 19% in its segment.

Turkey
Another market where the brand is reaping its benefits is Turkey, where it achieved a market share of 11.5% year-to-date, represented by 122 thousand units sold. The market is dominated by the model Egea (the Fiat Tipo), being the best-selling car with over 76 thousand cars sold.

Algeria
The Algerian market too represents for the brand a rewarding market, thanks to its 59 thousand units sold in the first eleven months of 2024, representing the 60% of market share. The promising results have been obtained also thanks to the performance of the Fiat Doblò, the most sold car in the market with more than 23 thousand units sold.

Turin, 5^th December, 2024