Dodge Europe Joins Italian Brotherhood of Muscle for Exclusive Event at Lake Garda

Post By Press Release
on Jul 1, 2024
In News

Dodge Europe took part in Dodge Day 2024, a special event that gathered more than 120 Dodge models on the banks of Lake Garda, Italy, organized by the cultural association Dodge Challenger Team Italia, one of the largest communities of Dodge fans in the country.
Ida Zetterström, Dodge Brand Ambassador, was warmly welcomed as a guest of honor by the fans, arriving on board a Dodge Challenger SRT® Hellcat Red Eye – which is also the protagonist of the second episode of IN//OUT season 2, to be released in early July.
This is the first of a series of activities planned by Dodge Europe to nurture a closer relationship with the local communities and expand the European Brotherhood of Muscle.

Turin, June 28^th, 2024 – Dodge Europe participated in “Dodge Day 2024”, a special event that brought together more than 120 Dodge models on the banks of Lake Garda in Lazise, Italy. Organized by the cultural association “Dodge Challenger Team Italia,” one of Italy’s largest communities of Dodge fans, the event took place on Sunday, June 16^th, and saw over 300 attendees fueled by a genuine passion for iconic American muscle cars.

Dodge Europe Joins Italian Brotherhood of Muscle for Exclusive Event at Lake Garda.

Besides the amazing cars exhibited and celebrated, Italian fans had the chance to be part of Dodge Europe’s communication projects, hosting the Brand Ambassador Ida Zetterström, NHRA Top Fuel Racer and European Top Fuel Champion 2023. She was warmly welcomed by the community, arriving in Lazise on board a Dodge Challenger SRT® Hellcat Red Eye: a special chapter of the upcoming episode of the web series IN//OUT – Season 2 will be dedicated to Ida’s meeting with this local community.

Dodge Europe Joins Italian Brotherhood of Muscle for Exclusive Event at Lake Garda.

After taking pictures, giving autographs, and spending some very fun moments together with the Italian Dodge fans, Ida was also appointed honorary member of Dodge Challenger Team Italia by the association’s board.

One of the day’s highlights was a parade of all the cars, led by Ida’s Green Sublime Dodge Challenger SRT® Hellcat Redeye. Photos of this memorable moment, taken on the winding roads bordering Lake Garda, achieved significant success on Dodge Europe’s Instagram channel, scoring over 40,000 likes and reaching a vast number of new social media followers.

Dodge Europe Joins Italian Brotherhood of Muscle for Exclusive Event at Lake Garda.

“The Dodge fan communities in Europe have a huge, unexplored potential in terms of brand communication. They also offer a genuine and effective opportunity to build and maintain direct conversations with our customers, both online and during events such as the Italian Dodge Day,” said Luca Vernoli, Head of Marketing Communication for Dodge & Ram Trucks in Enlarged Europe. “We are very proud of the work done with our partners to support this special day, and we look forward to meeting other Brotherhoods of Muscle across Europe soon.”