Corona Beer Brand Ditches Emojis: Discover the Reasons

London, March 2024: Following the latest annual release of new emojis on iOS, which sees the introduction of a wedge of lime, a must-have accompaniment to every Corona, the beer brand announces a pledge to keep a Corona bottle emoji locked away, never to be seen or used. 

Corona, renowned for its crisp taste, and golden hue and always topped perfectly with a wedge of lime, has decided to create its emoji in response to the increasing digitization of all the things they love. The beer brand will now own its Corona emoji, meaning it can protect it from being shared with the public, to encourage more real-life moments over virtual ones.

The pledge to go ‘emojis’ means people will only ever be able to enjoy Corona in the real world, with a real lime. Therefore, as a way to honor the pledge, Corona is inviting people to enjoy the beer – on them!

Beer lovers simply need to DM the @Corona Instagram page with the new lime wedge emoji, to claim their free pack of Corona – T&Cs apply.

Ruta Ambrasaite, Marketing Manager at Corona said: “From the sun, to the beach, to the palm tree, all our favorite things have been turned into an emoji. But we believe the only (and the best) way to enjoy a Corona is in real life, with a real lime on top. So, for the Corona emoji to never be seen, we are creating our emoji, so we can lock it away – forever. To celebrate the move, we invite you to enjoy a few Coronas on us.”  

To claim 100% cashback on a 4x330ml pack of Corona and find out more information, visit: Enjoycoronaandlime.com