BMW Group Drives BEV Growth Amid Challenging Market Conditions in 2024
The BMW Group managed to continue its growth path in 2024, delivering a total of 426.594 fully-electric vehicles to customers and achieving BEV-sales growth of +13.5%. Both BMW and MINI brands posted double-digit BEV growth, with 368,523 (+11.6%) and 56,181 (+24.3%) fully-electric vehicles delivered to customers, respectively. The Rolls-Royce brand also recorded significant growth with 1.890 BEV vehicles delivered (+479.6%). The BMW brand managed to increase deliveries across all vehicle drivetrains in all sales regions outside of China.
“The BMW Group is maintaining its growth trajectory for fully-electric vehicles amid challenging market conditions. This is reflected in both the significant sales growth for fully-electric vehicles and the clear rise in new BEV orders in Europe,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “We are confident we can maintain our BEV sales growth in 2025 with our strong and expanded product line-up,” Goller continued.
While BMW Group deliveries for the first half of 2024 were in line with the previous year, sales performance in the second half of the year was impacted by delivery stops in connection with the Integrated Brake System (IBS), as well as subdued demand in China. The BMW Group therefore adjusted its sales guidance for the full year. With a total of 2,450,804 vehicles delivered to customers in 2024, the BMW Group achieved this new sales target. Electrified vehicles represented 24.2% of total BMW Group sales in 2024, with 593,215 units delivered to customers. Fully-electric vehicles accounted for 17.4% of total sales.
The BMW brand delivered 2,200,177 vehicles to customers in the full year 2024 (-2.3%). With its attractive product portfolio across all technologies, the brand maintained its position as the global leader in its segment. In the Europe region, the BMW brand expanded its market share, registering double-digit sales growth in Italy, France and the UK. The BMW brand also posted sales growth in the US. In Germany, despite a declining market for fully-electric vehicles, BMW saw growth in new BEV registrations.
With a total of 206,582 vehicles delivered to customers in 2024, M GmbH sales grew by +2.1%, reaching a new all-time high. The MINI brand, which updated its entire product range last year, sold 244,915 units worldwide (-17.1%). In the fourth quarter, the brand almost doubled its BEV sales year-on-year, with 29,698 fully-electric vehicles sold. The Rolls-Royce brand delivered 5,712 units to customers
(-5.3%) in the full year. During the same period, BMW Motorrad sold 210.408 motorcycles and scooters (+0.6%) and thus achieved another record year.
BMW Group sales in Q4/YTD December 2024 at a glance
| 4th Quarter 2024 | Compared with previous year % | YTDDecember 2024 | Compared with previous year % | |
| BMW Group Automotive | 696,647 | -2.9% | 2,450,804 | -4.0% |
| BMW | 616,674 | -2.4% | 2,200,177 | -2.3% |
| – BMW M GmbH | 60,015 | +2.1% | 206,582 | +2.1% |
| MINI | 78,231 | -7.5% | 244,915 | -17.1% |
| BMW Group electrified1 | 184.095 | +2.0% | 593,215 | +4.8% |
| BMW Group BEV | 132,542 | +2.9% | 426,594 | +13.5% |
| Rolls-Royce | 1,742 | +17.9% | 5,712 | -5.3% |
| BMW Motorrad | 46,972 | +6.4 | 210,408 | +0.6% |
1BEVs and PHEVs
BMW & MINI sales in the regions/markets
| 4th Quarter 2024 | Compared with previous year % | YTDDecember 2024 | Compared with previous year % | |
| Europe | 267,846 | -1.4% | 947,235 | +0.6% |
| Germany2 | 71,777 | -5.8% | 267,285 | -5.3% |
| Asia | 261,620 | -8.8% | 960,951 | -10.2% |
| China | 190,892 | -14.0% | 714,530 | -13.4% |
| Americas | 150,450 | +5.8% | 480,994 | +0.2% |
| USA | 126,257 | +6.5% | 397,652 | +0.5% |
2Provisional registration figures
The delivery figures reported in this press release are provisional and may change up until the BMW Group Report 2024 is published. Notes on how delivery figures are prepared can be found in the BMW Group Report 2023 on p. 333.
BMW Group Corporate Communications
Dr Sina Unger, Communications Sales
Telephone: +49 89 382-47564
Email: sina.unger@bmwgroup.com
Carolin Bachmann, Communications Sales
Telephone: +49 89 382-38801
Email: carolin.bachmann@bmwgroup.com
Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales
Telephone: +49 89 382-24118
Email: max-morten.borgmann@bmwgroup.com
Media website: www.press.bmwgroup.com/deutschland
Email: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.
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