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Beyoncé, Cher, and Sharon Stone Attend Star-Studded California Crown Event

ARCADIA, Calif., Oct. 1, 2024 /JamNewsWire/ — 1/ST, the innovative brand behind North America’s most prestigious Thoroughbred horse racing, entertainment and wagering events, in partnership with The h.wood Group, introduced The California Crown, LA’s newest entertainment event, setting the stage for a new California tradition at the intersection of sports, entertainment and luxury lifestyle, at Santa Anita Park on Saturday, September 28.

Belinda Stronach, Chairman and CEO, 1/ST and John Terzian, Co-Founder of The h.wood Group, welcomed VIP guests including Beyoncé, Cher, JAY-Z, Sharon Stone, Kathy Griffin, Mario Lopez, Richard Stark, Laurie Lynn Stark, Jesse Metcalf, Allison Janney, Damson Idris, Rachel Harris, Bobby Flay, Symba, The Compton Cowboys and more.

Beyoncé, Cher, and Sharon Stone joined a star-studded crowd at The California Crown, a new entertainment event blending sports, luxury, and culture at Santa Anita Park.
Beyoncé, Cher, and Sharon Stone Attend Star-Studded California Crown Event.

The inaugural California Crown showcased that Thoroughbred racing and West Coast chic go hand-in-hand. Our vision to bring an elevated entertainment, lifestyle, hospitality and wagering experience came to life with the collaboration of our partners, The h.wood Group, Chrome Hearts, SirDavis American Whisky, and the fantastic team at 1/ST and Santa Anita Park – The Great Race Place! To everyone in attendance, thank you for kicking off The California Crown with style!” said Belinda Stronach, Chairman and CEO, 1/ST.

The California Crown (GI) presented by SirDavis American Whisky was won by Argentina’s Subsanador, owned by Wathnan Racing, trained by Richard Mandella and ridden by jockey Mike Smith. In addition to the $1 million purse, the first-ever California Crown championship trophy designed by Chrome Hearts, was presented to the winning connections by Belinda Stronach alongside Cher and Chrome Heart’s Co-Founder Laurie Lynn Stark.

The one-of-a-kind Chrome Hearts trophy, standing nearly 20″ tall in solid Sterling Silver & finished in 22K gold, features the Chrome Hearts signature CH Pyramid Plus motif series and was designed and produced at the Chrome Hearts Factory in Hollywood, California. The three accompanying sterling silver carrots were presented to the championship team. The California Crown championship trophy will remain on display at Santa Anita Park year-round for visitors to view as a testament to the next generation of racing excellence.

Beyoncé, Cher, and Sharon Stone joined a star-studded crowd at The California Crown, a new entertainment event blending sports, luxury, and culture at Santa Anita Park.
Beyoncé, Cher, and Sharon Stone Attend Star-Studded California Crown Event.

“Chrome Hearts has never made a trophy before, it’s truly one-of-a-kind,” said Richard and Laurie Lynn Stark of Chrome Hearts. “To create this for the first time in celebration of this new moment in California and culture is very special to the Chrome Hearts family and we are excited to see how this partnership continues to grow in the coming years.”

With 21,812 racing fans in attendance, The California Crown was one of three branded stakes races. Cabo Spirit owned by Kretz Racing, trained by George Papaprodromou and ridden by jockey Abel Cedillo won the $750,000 California Crown John Henry Turf Championship (GII) presented by 1/ST BET. First Peace, owned by Rancho Temescal, Red Baron’s Barn, and Rodney Orr, trained by Mark Glatt and ridden by jockey Mike Smith won the $750,000 California Crown Eddie D. Stakes (GII) presented by FanDuel.

In a record-setting opening Saturday for the autumn meet at Santa Anita Park, over $23.5 million was wagered on the ten race card – an 83% increase in handle from 2023. For the first-time, 1/ST partnered with the Hong Kong Jockey Club on a separate pool wagering agreement. Wagering was available in Hong Kong on the final four races on The California Crown card totaling more than $5.5 million in wagers, adding to the $17.5 million in domestic wagers.

Guests enjoyed an exhilarating post-race set from headliner Gryffin, in addition to an A-list lineup of race day performances from Shaboozey, Elan Bia, Lil Yachty, Frank Walker, Zack Bia and more.

The California Crown’s sold out exclusive premium areas were thoughtfully designed in collaboration with LA’s best-in-class entertainment and hospitality brands, including DelilahFunke by Chef Evan Funke and Wally’s.

Today marked a new era of excellence at the intersection of sports, entertainment and culture in Los Angeles,” said John Terzian, Co-Founder of The h.wood Group. “Alongside 1/ST, Chrome Hearts, and best-in-class LA partners, the inaugural California Crown signaled the beginning of a distinct new West Coast tradition in a lane of its own making.

Guests throughout the venue enjoyed the event’s signature cocktails, the “San Gabriel’s Crown” featuring Dos Hombres Mezcal and SirDavis American Whisky’s signature “Honey Bee”. Armand de Brignac Champagne was the event’s official champagne partner and sponsor for the winner’s champagne toast. The Winner’s Terrace was elegantly decorated with Armand de Brignac branding where the winning connections enjoyed their signature bottles in celebration of their victory.

The Exacta Eats food village treated general admission guests to some of today’s trendiest and diverse culinary offerings, including Bangin BunsPrince Street PizzaIrv’s BurgersDidi and Gone Bananas Bread. General admission guests tested their skills at Dave & Busters renowned Top Shot basketball shooting game.

To stay connected on The California Crown, visit @californiacrownofficial on Instagram, TikTok and @Calicrownofficial on X.

LINKS TO IMAGERY:

Press and Media Contact:
SEQUEL, californiacrown@sequel-inc.com
Tiffani Steer, VP Communications, 1/ST, tiffani.steer@1st.com

About The Stronach Group and 1/ST
The Stronach Group is a world-class technology, entertainment and real estate development company with Thoroughbred racing and pari-mutuel wagering at the core. The Stronach Group’s 1/ST business (pronounced “First”) is North America’s preeminent Thoroughbred racing and pari-mutuel wagering company and includes the 1/ST RACING & GAMING, 1/ST CONTENT, 1/ST TECHNOLOGY and 1/ST EXPERIENCE businesses, while advocating for and driving the 1/ST HORSE CARE mission. 1/ST represents The Stronach Group’s continued movement toward redefining Thoroughbred racing and the ecosystem that drives it. 1/ST RACING & GAMING drives the best-in-class racing operations and gaming offerings at the company’s premier racetracks and training centers including: Santa Anita Park and San Luis Rey Downs (California); Gulfstream Park – home of the Pegasus World Cup and Palm Meadows Thoroughbred Training Center (Florida); the Maryland Jockey Club at Laurel Park, The Preakness Stakes, Rosecroft Raceway and Bowie Training Center (Maryland). 1/ST CONTENT is the operating group for 1/ST’s media and content companies including: Monarch Content Management, Elite, TSG Global Wagering Solutions (GWS) and XBTV. 1/ST TECHNOLOGY is racing’s largest racing and gaming technology company offering world-class products via its AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX and Betmix brands. 1/ST EXPERIENCE blends the worlds of sports, entertainment and hospitality through innovative content development, elevated national and local venue management and hospitality, strategic partnerships, sponsorships, and procurement development. As the advocate for critical industry reforms and by making meaningful investments into aftercare programs for retired horses and jockeys, 1/ST HORSE CARE represents The Stronach Group’s commitment to achieving the highest level of horse and rider care and safety standards in Thoroughbred racing on and off the track. The Stronach Group’s TSG Properties is responsible for the development of the company’s live, play and work communities surrounding its racing venues including: The Village at Gulfstream Park (Florida) and Paddock Pointe (Maryland).

For more information, visit www.1st.com or follow @1ST_racing on Twitter or @1stracing on Instagram and Facebook.

About The h.wood Group
The h.wood Group is a Los Angeles-based, hospitality and lifestyle marketing company with an iconic portfolio of luxury nightlife and restaurant venues. The vision of longtime friends John Terzian and Brian Toll, The h.wood Group was founded in 2008 as a way for the consummate hosts and entrepreneurs to bring their high-end, thoughtful concepts and passion for service to life. From Delilah and The Nice Guy, to Bootsy Bellows and Harriet’s, The h.wood Group is responsible for some of the most iconic brands in the world. With eleven venues in Los Angeles, three across the country and six new ones on the horizon, The h.wood Group is rapidly expanding thanks to its multi-concept portfolio uniquely positioned to cater to different markets. This growth is guided by the brand’s core values – distinct design, exceptional service and palpable atmosphere – which combine to create extraordinary moments for every guest. The h.wood Group experience is known well beyond the walls of their brick-and-mortar locations, through its work as one of the most reputable event producers in the world. With passions for art, fashion, sports and entertainment, The h.wood Group’s signature approach to service and storytelling unites brands, consumers and talent at some of the world’s most iconic cultural events including Coachella, F1, Cannes, Art Basel and more. The h.wood Group offers corporate branding, catering, event production and marketing services at both private events and international pop-ups, reflecting and shaping popular culture on both local and global scales.

For more information, visit https://hwoodgroup.com/

SOURCE 1/ST