Accor Launches New Group Booking Platform for Travel Professionals

Accor, a global leader in hospitality, launches Travel Pros , its new platform that enables B2B clients to streamline the online booking process for their travel groups. Providing access to over 2,000 Accor hotels, under different brands and categories in over 75 countries, the platform offers a host of new features that make booking a property easier and more efficient than ever.

Unmatched on the market, Travel Pros offers an unrivaled choice of Accor brands, ensuring that travel professionals, thanks to its numerous options (including the choice of room type), find the solution that best meets the needs of their group.

The platform supports instant bookings at over 1,300 hotels and tenders at over 700 more, with confirmation of the selected property within 24 hours. For instant bookings, Travel Pros uses the latest API technologies, which allow real-time visualization of the availability of each room type at each hotel.

“2024 was a pivotal year for global tourism and travel groups remain a priority for Accor in 2025, particularly in Europe, the United States and the Asia-Pacific region, which is growing strongly as it is driven by increased demand from countries such as China, India and Japan ,” said Sophie Hulgard, Chief Sales Officer, Accor. “Group travel remains a dynamic segment with growth potential. Using new technologies to improve the booking process is essential to encourage and facilitate travel. With the relaunch of its online group booking platform, Accor reaffirms its global leadership in travel, working with tour operators to strengthen this segment and maintain strong momentum in the tourism sector.”

A diversified brand portfolio

The Travel Pros booking platform brings together more than 30 Accor brands, covering all segments, from luxury to economy, including some of the most popular with travelers:

• Luxury: Sofitel Legend, Fairmont, Sofitel, MGallery
• Premium: Pullman, Swissôtel, Mövenpick, Grand Mercure, The Sebel
• Mid-range: Novotel, Mercure, TRIBE, Adagio
• Economical: ibis, ibis Styles, Adagio Access, greet, ibis budget
• Lifestyle (by Ennismore): 25hours, Mama Shelter

New or improved features for hassle-free bookings

Travel Pros introduces several enhancements that simplify the booking process while addressing the specific needs of travel agents, including:

• A faster and more efficient booking process: Platform optimization speeds up the booking process, significantly reduces waiting time and ensures a smooth user experience.
• Triple room availability: improved room choice with rate options displayed for single, double, twin and now triple rooms, allowing accommodation to be booked to suit groups of all sizes.
• Transparent pricing: Rates are now displayed throughout the booking process, allowing tour operators to make the right decisions based on their budget and needs.
• TripAdvisor Reviews Integration: Tour operators can now view TripAdvisor reviews directly on the platform, providing valuable insights into each hotel’s offerings and guest experiences.
• An interactive map: a new intuitive interface makes it easy to locate hotels and view nearby sites and services.

Simplified booking for multiple needs

This section of the all.com website meets multiple booking needs in different segments:

Travel professionals

• Group Reservations: Designed for groups requiring 8 or more rooms, the platform makes booking easy and personalizes it according to the needs of each group.
• Individual stays: to book a maximum of 7 rooms (up to 3 rooms per booking). Ideal for small groups or individual stays.
• Personal stays: STAR preferential rates reserved for travel agents (up to 2 rooms per reservation).

For more information, visit: https://travelpros.accor.com/

Business travelers

• Accor Business Travel the platform dedicated to business trips and companies, including different offers reserved for groups of professionals.

Meeting and event professionals

• Accor Meetings & Events : the portal dedicated to organizing meetings and other professional events, which allows you to reserve rooms and/or a minimum of 8 rooms.