Lancia Shines Bright at the 2025 Brussels Motor Show

• Just a few hours remain until the opening of the Brussels Motor Show, a premier showcase for discovering the latest automotive innovations and exploring the trends shaping the mobility of tomorrow.  
• The centerpiece of the 101st edition is undoubtedly the Lancia brand, presenting the first car of its Renaissance: the New Ypsilon Hybrid and Electric.
• The stand also features the Ypsilon Rally4 HF, marking Lancia’s return to rallying in 2025.
• Tomorrow, Luca Napolitano, CEO of Lancia, will unveil the Ypsilon Rally4 HF alongside Miki Biasion, a true motorsport legend and world rally champion with Lancia.

Everything is set for the inauguration ceremony that will officially open the Brussels Motor Show tomorrow. Now in its 101st edition, the Belgian showcase offers an exceptional platform for discovering the latest innovations in international automotive design and getting an early glimpse of the trends that will shape the mobility sector of the future.

The opening day, reserved for press and industry professionals, will mark the start of a must-attend event, open to the public from January 11 to 19. Among the major attractions is the Lancia stand, as the iconic brand embarks on an exciting Renaissance with a robust and ambitious roadmap that is positioning it back in the Olympus of the European premium market.

At the center of the exhibition are the latest creations of the Italian brand – the Ypsilon Rally4 HF and the Ypsilon in Hybrid and Electric versions – which are sure to arouse great curiosity among visitors, replicating the success these extraordinary models have already achieved.

Tomorrow, a spectacular presentation of the Ypsilon Rally4 HF will take place, with Lancia CEO Luca Napolitano joined by Miki Biasion, a true legend in motorsport history who, during the 1980s and 1990s, indelibly linked his name to Lancia, becoming the most successful Italian driver of all time. The driver will reveal his experience in fine-tuning the new model and the emotions behind Lancia’s return to the world of rallying. 

Already available for order through the Stellantis Motorsport Racing Shop and priced at €74,500, the Ypsilon Rally4 HF is equipped with a 1.2 Turbo three-cylinder engine delivering 212 HP and a five-speed mechanical transmission with a mechanical limited-slip differential. The front-wheel-drive configuration ensures agility and optimal performance, making it ideal for young drivers looking to make a name for themselves, starting from Rally4, the category that represents pure passion and the first step for aspiring champions of tomorrow.

The debut of the Ypsilon Rally4 HF also marks the launch of the exciting “Lancia Rally Trophy,” which will take place over six races in the 2025 Italian Rally Championship, with a total prize pool of approximately €300,000, including race prizes, end-of-season awards for category winners, and the final prize for the overall Trophy winner, who will have the chance to participate in the 2026 European Rally Championship with the Ypsilon Rally4 HF of the official Lancia Corse HF team.

Alongside the gritty Ypsilon Rally4 HF, visitors to the stand will be able to admire the New Ypsilon, available in Hybrid and Electric configurations, which place it at the top of its segment for versatility, efficiency, and environmental respect. In particular, the hybrid version is powered by a next-generation hybrid engine with a 1.2 L displacement delivering 100 HP (74 kW), 48V three-cylinder technology, combining maximum efficiency with maximum reliability, ensuring an extremely smooth driving experience and, in some conditions, even electric mobility.

The New Lancia Ypsilon is the first production car from Stellantis equipped with the S.A.L.A. system, the smart virtual interface that ensures a comfortable and effortless driving experience consistent with Lancia’s technology. Moreover, it is best-in-class in the premium B-segment hatchback category, thanks to the most complete equipment in its class, a large 10.25” display, the best standard parking assistance system, the most advanced external lighting system in terms of technology and coverage, and the only model in the segment equipped with Level 2 Autonomous Driving as standard.

Finally, it is worth noting that the range includes three versions for three different customer profiles: the New Lancia Ypsilon, elegant and designed for younger customers; the New Lancia Ypsilon LX, the most luxurious and complete version; and the CASSINA edition, for those who want to feel at home in their car. Each trim reflects an interior design philosophy inspired by a home feeling: elegant yet sustainable, in perfect Lancia style, culminating in the exclusive CASSINA version, which represents the ultimate expression of design, comfort, and well-being.

Turin, January 9 2025

Simona Magnarelli: +39 366 6729414
simona.magnarelli@stellantis.com 

Lancia
With 118 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia embarked on its Renaissance with the launch of the New Lancia Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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