Accor and DOJI Group Unveil Sofitel Diamond Crown Hai Phong in Vietnam
HANOI, VIETNAM – Accor, the world’s leading hospitality company, is proud to announce the signing of Sofitel Diamond Crown Hai Phong, a new luxury hotel developed in partnership with DOJI Group. Set to open in 2026, this exceptional property will be the first internationally renowned hotel located within the Diamond Crown Hai Phong complex, bringing a French touch and offering modern facilities atop a 45-storey tower.
“ We are thrilled to bring Sofitel’s French elegance and heartfelt hospitality to Hai Phong, a city on the rise and seeking international recognition. Sofitel’s mission is to create cultural bridges and deliver a refined, locally inspired luxury experience. Already a trusted brand in Vietnam with our iconic hotels in Hanoi and Ho Chi Minh City, Sofitel Diamond Crown Hai Phong marks an exciting new chapter. This project is about more than just luxury accommodation: it aims to connect travelers to the vibrant essence of Hai Phong while elevating its status as a dynamic destination on the world stage.”
— Maud Bailly, General Manager of Sofitel, Sofitel Legend, MGallery and Emblems.
A symbol of luxury and architecture in Hai Phong
Located in a strategic location in Hai Phong, Sofitel Diamond Crown Hai Phong is part of the Diamond Crown Hai Phong complex, comprising a 45-storey hotel tower and a 39-storey high-end residential tower. In 2021, the project was awarded the “Best Luxury Residence and Hotel Architectural Icon in Vietnam” at the DOT Property Awards and was certified as a LEED Residential Green Building by the US Green Building Council in 2022.
Designed with a distinctive Diagrid architecture, Sofitel Diamond Crown Hai Phong meets international five-star standards, with world-class amenities and state-of-the-art facilities comparable to the most prestigious towers in Vietnam and the region. The hotel will feature 231 guestrooms, 180 serviced apartments, as well as an infinity pool, golf simulator, gym, restaurants, spa, conference center and other luxury amenities.
Once operational, Sofitel Diamond Crown Hai Phong is expected to become a hub of commercial, hospitality, entertainment and conference activity, attracting international travellers and offering an unparalleled luxury experience to Hai Phong residents and visitors.
Elevating Hai Phong to the rank of must-see luxury destinations
The third largest city in Vietnam, Hai Phong is a vital port and industrial hub with a rich history, unique culture and a thriving tourism sector. Located close to the UNESCO World Heritage Site of Ha Long Bay and the Cat Ba Archipelago, Hai Phong is a gateway to spectacular natural landscapes.
Known for its French colonial architecture, bustling markets and authentic cuisine, Hai Phong combines urban vibrancy with tranquil escapes, making it an attractive destination for both business and leisure travellers. The arrival of Sofitel Diamond Crown Hai Phong will position the city as a new luxury destination, attracting discerning visitors from around the world.
A strategic partnership with the DOJI Group
DOJI Group is one of Vietnam’s largest multi-sector conglomerates, ranked among the country’s top five private companies. Specializing in luxury real estate and tourism through the DOJILAND and Diamond Crown brands , DOJI Group develops iconic structures that enhance the urban aesthetics and quality of life in Vietnam.
“ This collaboration with Accor is a crucial step in DOJI Group’s luxury hospitality development strategy, aiming to deliver exceptional hospitality experiences while supporting sustainable economic and tourism growth in the regions where our projects are located. With Accor’s expertise, we are confident that Sofitel Diamond Crown Hai Phong will not only stand out as an architectural icon, but will also offer luxury accommodation experiences that blend international standards with local culture, thus contributing positively to the tourism and hospitality sector in Hai Phong.”
— Ms. Le Thi Hien, Deputy General Manager, DOJI Group
This strategic partnership marks a major milestone in DOJI Group’s plan to establish a collaboration with a luxury hotel operator under the Diamond Crown brand, while supporting Accor’s strategy to expand Sofitel’s presence in the Vietnamese market. The synergy between these two renowned brands is expected to have a significant impact on Hai Phong’s tourism landscape, establishing the city as a world-class luxury destination recognized internationally.
“ Accor is delighted to partner with DOJI Group, one of Vietnam’s largest privately owned companies, to launch Sofitel Diamond Crown Hai Phong. This collaboration combines DOJI Group’s local expertise with Accor’s global portfolio of nearly 500 luxury hotels to deliver an unparalleled experience in Northern Vietnam. With this signing, we are doubling Sofitel’s presence in Vietnam by the end of 2025. This expansion strengthens Sofitel’s visibility in the region while reaffirming our commitment to cultural connections and enriching travel experiences. Together, we are writing a new chapter in Sofitel’s legacy—one that celebrates the unique bond between France and Vietnam. ”
— Xavier Grange, Director of Development Sofitel, Sofitel Legend, MGallery and Emblems
The hotel complements Sofitel’s existing portfolio of hotels in Vietnam, including Sofitel Legend Metropole Hanoi and Sofitel Saigon Plaza. Following the recent announcement of the signing of Sofitel Sapa Hotel & Residences, this project reinforces Vietnam’s position as one of Sofitel’s key markets in Southeast Asia.