IHG Hotels & Resorts Launches Year-End Social Events Promotion in the Gulf Coast

December 10, 2024, Shanghai—The winter season brings a special time for reunions with family and friends. In celebration, IHG Hotels & Resorts has unveiled its year-end promotion “Every Gathering Moment Counts at IHG”, covering three unique themes: Gathering Everywhere, Vibrant Meets, and Seasonal Party. Guests can choose from eight thoughtfully curated package options, designed to cater to various parties and meetings, ensuring a diverse array of premium experiences for the holiday season.

Year-end feasts: diverse gatherings await at IHG

A world-renowned market research company highlighted in its 2024 report The Chinese Consumer: Diversifying that Chinese consumers are embracing increasingly diverse consumption trends. As a leading international hotel group, IHG Hotels & Resorts leverages its market insights to identify and meet the evolving demand for gathering spaces. In response, it has thoughtfully designed three themed experiences to suit a variety of occasions: Gathering Everywhere, Vibrant Meets and Seasonal Party. IHG Hotels & Resorts offers the perfect venues to create unforgettable memories, from intimate reunions with family and friends to grand celebrations.

Gathering Everywhere

A festive atmosphere is in the air, and loved ones are looking for the perfect spots to create new memories. Consumers now have diverse preferences and expectations when it comes to event venues. With the theme Gathering Everywhere, IHG has introduced unique packages featuring specialty suites, outdoor spaces, and indoor party venues, all designed to meet the growing desire for personalized and distinctive gathering locations.

• InterContinental Shanghai Wonderland offers a series of uniquely themed activities, including a dazzling master suite pool party, a romantic outdoor party and a fisher-themed party set in a restaurant adorned with captivating aquatic designs, each designed for magnificent gathering moments to wrap up the year.
• InterContinental Suzhou launches the “Garden Art” Lakeview afternoon tea set. An exquisite tea experience complemented by the sunset of the Jinji Lake makes for a spectacular feast of taste and sight. Delicious snacks inspired by garden art brim with creativity, integrating the beauty of nature for a truly immersive experience.

Vibrant Meets

The end of the year is an important time for large organizations to reflect on the past and look forward to the future. A high-quality annual meeting is crucial for boosting morale and setting the tone for the future. To meet these needs, IHG has launched three meeting packages under the theme Vibrant Meets: meetings, meetings + fine catering, and meetings + catering + accommodations. These offers are designed to flexibly cater to the personalized needs of businesses of all sizes.

• InterContinental Shenzhen Dameisha Resort explores unlimited possibilities with its diverse and flexible event spaces. From the “Dragon Arena” seaside venue and Yun Qi Tai of Club InterContinental to the outdoor beach and grand ballroom, there is space for meetings and banquets of all shapes and sizes. Inspired by “one meeting a year”, the hotel has created the “Event Offer” and “Annual Gathering Exclusives” offerings to stimulate new dimensions of creativity.
• Crowne Plaza Shanghai Pujiang delivers an extraordinary journey for corporate annual meetings with the launch of its “Annual Meeting early bird” special offer. Whether it is a playful-themed party or an emotional look back on the year, the hotel’s professional team tailors every unforgettable moment for guests to enjoy.

Seasonal Party

The end of the year represents heartwarming reunions to look forward to. The tradition of the Chinese New Year dinner carries deep meaning and hopes for emotional connections. IHG Hotels & Resorts proudly launches year-end party and New Year’s Eve dinner packages with the Seasonal Party catering to groups of all sizes and creating memorable celebrations.

• Hotel Indigo Guangzhou Haixinsha brings a unique elegance and sophistication to ingeniously create a series of private dining rooms for quiet gathering spaces. While enjoying gatherings, a breathtaking view over the Liede Bridge through the floor-to-ceiling glass windows paints the picture of a gorgeous scene everyone can take part in.
• Cai Feng Lou at HUALUXE Beijing Xinan has launched the 2025 Chinese New Year menu. Bringing together chefs of the four major Cai Feng Lou Chinese restaurants, it cleverly combines the nostalgia of childhood memories with an exciting New Year atmosphere through ten unique dishes.

Smarter, digitalized and multi-channel approach to reach consumers

The digital lifestyle has become an integral part of Chinese consumers’ daily lives. Staying attuned to their needs, IHG Hotels & Resorts officially launches its latest promotional campaign on December 10, 2024, through the group’s official online platform—the “IHG Mobile Mall” WeChat Mini Program. This initiative aims to provide consumers with a more convenient and digitally enhanced service experience.

In addition, IHG has partnered with popular digital platforms such as Meituan, RED, Douyin, 1000Meetings, Huixiaoer and HotelGG to reach a wider and more diverse audience of consumers and corporate clients. These collaborations ensure that more people can easily discover and participate in this grand year-end celebration.

• Covering a diverse range of social media platforms to boost consumer enthusiasm: IHG and Meituan launched the “IHG Must-Experience List” on November 20, featuring a curated selection of hotels and restaurants. It provides more choices for consumers who pursue high-quality experiences. In addition, social media platforms such as RED and Douyin have launched a full set of promotions on December 10^th, attracting young consumers through topic interactions and short videos.
• Teaming up with business travel booking platforms to create tailored solutions for corporate annual meetings: IHG is committed to providing one-stop solutions for companies seeking high-quality services and professional planning. Starting from December 10, through B2B booking platforms like 1000Meetings, Huxiaoer and HotelGG, companies can not only enjoy customized services and exclusive discounts, but also meet their needs for unique annual meeting experiences.

Rita Jiang, Chief Commercial & Marketing Officer, IHG Greater China, said: “At the end of the year, the demand for social events, lively business meetings and family gatherings reaches its peak. With this in mind, we have planned the year-end social events promotion, with the three exciting themes of Gathering Everywhere, Vibrant Meets and Seasonal Party. While meeting consumers’ desires for quality and diversified gathering spaces, it also drives consumption and breathes new life into the development of the economy. We hope to provide personalized services and experiences that exceed expectations, reaching more people through Omni-channel synergy and bringing memorable moments to every joyful gathering.“

Ends

For further information please contact:

Felix Gong
felix.gong@ihg.com
+86 159 2180 6806