Sanlorenzo Launches Sydney Offices with Simpson Marine and Introduces Bluegame to Australia
Following the acquisition of Simpson Marine, Sanlorenzo has reinforced its presence in the Asia-Pacific market with the opening of the “Sanlorenzo Australia” office in Sydney. This launch also marks a significant milestone for Bluegame, as the brand debuts in Australia with its bestselling BGX63. Meanwhile, Sanlorenzo showcases two of its most iconic yachts, the SD126 and SX76.
Sanlorenzo’s Expansion in the Asia-Pacific Region
In May 2024, Sanlorenzo completed the acquisition of 95% of Simpson Marine, a leading player in Asia-Pacific’s yachting sales and services. This acquisition enabled Sanlorenzo to establish a direct presence in the region, expanding its service offerings and driving international growth. The Asia-Pacific market is strategically important, with significant growth potential over the next decade.
Trends in the region, including innovation, new technologies, and demand for sustainable solutions, align perfectly with Sanlorenzo’s yachts, which embody elegance, luxury, and Italian craftsmanship.
Featured Yachts in Australia
The BGX63, part of Bluegame’s innovative crossover range, highlights the brand’s focus on prioritizing onboard comfort, privacy, and a seamless connection between interior and exterior spaces. It blends cutting-edge technology with Bluegame’s founding values, offering safe and sustainable navigation alongside exceptional performance.
Sanlorenzo complements this debut with two standout yachts from its SX and SD lines: the SX76 and SD126, emphasizing its commitment to luxury, innovation, and versatility.
With the new Sydney office, Sanlorenzo makes a bold introduction to the Australian market and takes a decisive step forward in its global growth strategy.
Sanlorenzo: A Legacy of Excellence
For over 60 years, Sanlorenzo has been a globally recognized icon of Italian craftsmanship, blending design, quality, and advanced technology in its custom-built motor yachts. Founded in 1958 in Limite sull’Arno, the company has grown exponentially under the leadership of Massimo Perotti, achieving revenues of €840 million in 2023.
Sanlorenzo operates across five shipyards in Italy and is celebrated for innovative solutions that have transformed the yachting world. Collaborations with renowned designers like Piero Lissoni and Patricia Urquiola have brought timeless sophistication to its yachts, while sustainability and technological advancements remain at the forefront of its vision for 2030.
Driving Sustainability and Innovation
Sanlorenzo is committed to carbon neutrality, partnering with Siemens Energy and Rolls-Royce Global Marine to develop cutting-edge solutions like green methanol and hydrogen-powered systems. In 2024, the company achieved milestones with the launch of its Superyacht 50Steel, featuring a Fuel Cell system powered by green methanol, and the hydrogen-powered Bluegame BGH tender, a zero-emissions chase boat showcased at the America’s Cup.
Cultural and Environmental Initiatives
Sanlorenzo’s dedication extends beyond yacht-building. The Fondazione Sanlorenzo supports Italy’s minor islands, enhancing local communities’ well-being, while the Sanlorenzo Arts Venice research center promotes sustainability and innovation through cultural initiatives.
With its latest achievements and commitment to excellence, Sanlorenzo continues to redefine luxury yachting while embracing a sustainable and forward-thinking future.