Jeep® and The North Face Collaborate on the All-New Jeep Avenger 4xe Edition

• The Jeep_® brand and The North Face have partnered to create an exclusive edition of the Jeep Avenger 4xe paying homage to the Brands’ iconic products and performance, while seeking new perspectives of exploration.
• Inspired by the majestic Mont Blanc, the partnership showcases innovative design and advanced materials, reflecting the values of both brands and a shared commitment to exploration, nature, freedom and sustainability.
• Take a look to the teaser video on the Jeep Europe YouTube channel [LINK].
   

The Jeep_® brand and The North Face have partnered to create Jeep Avenger 4xe The North Face Edition, a unique vehicle that embodies their shared values of adventure and exploration. This collaboration combines innovative techniques and materials from both brands, designed to tackle the toughest challenges.

Both brands promote exploration—The North Face encourages pushing personal limits, while Jeep embodies freedom, passion, and authenticity. Together, they celebrate the journey of discovery, inspiring individuals to break free from routines and embrace adventures, exploring new landscapes, cultures, and ideas.

“This partnership is conceived with the goal of paving the way toward a more sustainable future, offering a fresh vision of exploration through a truly exclusive and innovative product experience. It is the result of a profound mutual discovery rooted in shared values and common traits, reflecting the excellence represented by both Brands ” said Eric Laforge – Head of Jeep Brand in Europe.  

Inspired by the natural world, particularly the mountains, this partnership celebrates nature’s beauty and strength to find new perspectives of exploration. There will be 4,806 units of the Jeep Avenger 4xe The North Face Edition available, reflecting the height of Mont Blanc, being a majestic emblem of inspiration.

“The Mont Blanc massif has long served as a testing ground for alpinists, challenging them to find ways to move faster, lighter, and more efficiently in the mountains. This enduring pursuit has motivated The North Face to develop apparel and equipment that meet the demands of such extreme environments and serves as strong symbol of partnership between our two brands” said Mariano Alonso, The North Face EMEA General Manager.

 Jeep Avenger 4xe The North Face Edition is the outcome of a collaborative effort between the design teams of both brands, who spent over two years on this project. They skillfully merged iconic elements with the right materials placed strategically, alongside a functional design that incorporates neutral, mimetic shades reflecting the natural environment. This unique approach has resulted in a product that perfectly embodies the philosophy of environmentally friendly exploration, blending aesthetics to celebrate adventure.

The iconic design of this limited Edition reflects the exceptional quality and meticulous attention to detail that are hallmarks of both brands. The incorporation of distinctive materials and advanced techniques from their respective realms results in an unprecedented product that celebrates sustainability in every aspect. Jeep Avenger 4xe The North Face Edition is equipped with a 48v Hybrid powertrain and all-wheel drive, representing a significant advancement in Jeep’s electrification journey while maintaining the brand’s commitment to performance.

This partnership makes Jeep Avenger 4xe The North Face Edition not just an exclusive product, where the forms and shapes have a function, but also the answer for those who, like the enthusiasts of both brands, aspire to discover nature in a sustainable way with quality, practicality, safety, and comfort.

Jeep_® Brand

Built on more than 80 years of legendary heritage, Jeep_® is the authentic SUV brand that delivers legendary off-road capability, interior refinement, high-tech features, and versatility to people who seek extraordinary journeys. The Jeep_® brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of safety and security to handle any journey with confidence. Jeep_® Wave, a premium owner loyalty and customer care program that is available to the entire Jeep_® 4×4 lineup, is filled with benefits and exclusive perks to deliver Jeep_® brand owners the utmost care and dedicated 24/7 support. The legendary Jeep_® brand’s off-road capability is enhanced by a global electrification initiative that is transforming 4xe into the new 4×4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom and added 4×4 capability. All Jeep_® brand vehicles will offer an electrified variant by 2025.

Turin, October 21, 2024