Wardrobe Ideas for Valentine’s Day: Celebrities Challenge the Notion That Red Is the Ultimate Romantic Color
Awards season is well underway, with the Emmys and Golden Globes capturing our attention over the past few weeks. For many of us, the best part of the season is the red carpet, and admiring all of the amazing looks. With Valentine’s Day approaching, what can we learn about the best way to dress from the winning women of the world?
Keen to reveal which color can bring us our own leading lady energy, the odds experts at BestCasinoSites.net looked into 165 past female winners across ten of the world’s most prestigious awards shows to determine the luckiest color to wear, and what we should be wearing for a lucky Valentine’s Day.
Key findings
- Black has remained steadfast as a lucky charm: around 30% of each year’s winners have worn the hue since 2018
- No such thing as a plain Jane: nearly three-quarters (73%) of winning women opt for plain designs over patterned
- Are metallics bad luck? Winners avoid matching the statuettes – just 0.61% wear bronze and 2.42% wear gold – Should we apply this logic to Valentine’s Day by avoiding red, the infamous ‘color of love’?
The best colors to wear for good luck
| Rank | Colour | Notable winners who wore the colour at a 2024 ceremony | Worn by % of winners* |
| 1 | Black | Jennifer Coolidge [Emmys], Da’Vine Joy Randolph [Critics’ Choice] | 30.3% |
| 2 | White | Ali Wong [Golden Globes] | 8.5% |
| 3 | Black and white | Lily Gladstone [Golden Globes] | 7.9% |
| 4 | Red | Ayo Edebiri [Golden Globes], Sarah Snook [Emmys] | 6.7% |
| 5 | Blue | Ali Wong [Emmys] | 6.1% |
| 6 | Nude | Emma Stone [Golden Globes] | 4.9% |
| 7 | Pink | Quinta Brunson [Emmys] | 4.2% |
| =8 | Cream | – | 3.6% |
| =8 | Green | – | 3.6% |
| 10 | Yellow | – | 3.0% |
* 165 female winners from the five most recent ceremonies (all between 2018 and 2024) of 10 of the UK and USA’s biggest awards shows. The full dataset can be found here.
BestCasinoSites.net can reveal that black is the luckiest color to wear. Three in ten winners of the highest awards for women have donned the midnight look-at ceremonies in the past five years. Not only does the color look elegant as it stands out against the red carpet, but psychologists also believe black clothing helps the wearer symbolize power and tenacity.
Black has been a consistent lucky charm for women up for major awards since 2018. Whilst red is the trending awards color of the moment, seen on winners Ayo Edebiri (at the Golden Globes) and Sarah Snook (Emmys), it has been worn by just 7% of winners in total since 2018. The passionate, fiery color has only been a top three luckiest color in the past three years, seen on an average of 12.26% of winning women since 2022.
White is the second luckiest color, with 8.5% of winners from recent years opting for the angelic look. Ali Wong, winner of Netflix comedy Beef, stood out in a Grecian-style gown at the Golden Globes, the first ceremony of the year.
Metallic tones are clearly avoided by winners – bronze, silver, and gold have been worn by just 0.6%, 1.8%, and 2.4% of award recipients, respectively. Could it be that it is feared bad luck to match the statuette/trophy you have a chance of taking home? Should we apply this logic to Valentine’s Day by avoiding red, the infamous ‘color of love’?
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