Spark by Hilton Expands into Canada: Continuing Rapid Global Growth

Opening in the bustling tech and business hub of Markham, Hilton’s new premium economy brand marks a significant milestone in its global growth

TORONTO and McLEAN – Hilton and JM Hospitality Inc. today announced the opening of Spark by Hilton Toronto Markham, marking the brand’s entry into the Canadian market. Situated in the vibrant tech and business hub just 28 kilometers north of Toronto, the opening of the first Spark in Canada signals an important growth milestone for the rapidly expanding premium economy brand. Spark by Hilton Toronto Markham joins eight other Spark hotels in various stages of development across Canada, highlighting the brand’s impressive growth and appeal in the market.

Spark opened its first hotel in Mystic, Connecticut in September 2023, just nine months after the brand was first announced. In May, the brand marked its European debut with the opening of Spark by Hilton London Romford. Today, Hilton’s fastest announcement-to-market brand boasts more than 50 open hotels, and more than 275 hotels in the global pipeline.

Spark, a conversion-only brand, is scaling quickly due to its appeal to both developers and guests. With its innovative design, affordable rates, and guest-centric amenities, Spark delivers an exceptional stay experience that also aligns seamlessly with current travel trends. Additionally, the brand offers flexible development options and robust support from Hilton, making it an attractive choice for developers aiming to enter or expand within the dynamic hospitality sector.

“Spark has enjoyed tremendous growth and momentum in its first full year, indicating we really knew what we were doing when we introduced this brand,” said Bill Duncan, global category leader, All-Suites & Focused Service, Hilton. “Our launch in Canada is not only a major milestone but a clear demonstration of our commitment to meeting the diverse needs of travelers globally, and further demonstrates how our innovative and pioneering spirit continues to make us the #1 leader in the hospitality industry worldwide.”

Located in the heart of Markham, a vibrant suburb known for its cultural diversity and economic dynamism, the 72-room Spark by Hilton Toronto Markham is poised to become an appealing destination for both leisure and business travelers. The hotel’s proximity to major corporate headquarters, shopping districts, and cultural attractions makes it an ideal choice for guests seeking an outstanding yet affordable stay experience.

“Spark by Hilton’s debut in Canada marks an important next step in our global expansion strategy,” said Alissa Klees, brand leader, Spark by Hilton. “We were thrilled to partner with JM Hospitality to bring Spark by Hilton to the Canadian market. With our first hotel opening in Markham, we look forward to introducing travelers to a new level of contemporary comfort and innovative design, showcasing Hilton’s ongoing commitment to delivering exceptional guest experiences worldwide.”

Spark by Hilton Toronto Markham is also a bellwether for Hilton’s broader growth strategy in Canada, where the global hospitality company is on track to expand its portfolio of hotels by 50% over the next five years. Throughout Canada, Hilton currently has a portfolio of more than 180 hotels welcoming travelers across the region, and a development pipeline of approximately 100 hotels in various stages of design and construction. 

To make a reservation, visit Spark by Hilton Toronto Markham or call 1-905-477-6077. 

Learn more about Spark by Hilton at stories.hilton.com/spark and SparkbyHilton.com.

Media Contact

Caroline LoganHiltoncaroline.logan@hilton.com