FIAT’s Global Sales Surge: 2.2% Growth in the First Half of 2024
- In the first half of 2024, FIAT solidified its position as the top Stellantis brand by sales, with more than 660,200 units sold globally, a 2.2% increase from last year.
- The brand saw significant regional growth: 24% in North America, 7.6% in the Middle East and Africa, 5% in Asia-Pacific, and 2.3% in South America, where it is leader with 14% of market share.
Europe continues to be the first Region for FIAT, stable in terms of volumes. - FIAT is leader in the industry in Brazil (20.4% market share), Italy and Turkey (12.3% each), and Algeria (68.3%).
- Top-selling models include the Fiat Panda in Italy, Fiat Tipo in Turkey and Fiat Doblò in Algeria.
- In the Commercial Vehicles segment, FIAT Professional grew globally by 15%, with notable increases of 69% in Asia-Pacific, 54% in the Middle East and Africa and 10% in South America.
In its 125th anniversary year, FIAT is celebrating positive half-yearly sales results, solidifying its status as Stellantis’ leading brand in terms of volumes. With more than 660,200 units sold globally, the brand achieved a 2.2% increase compared to the same period last year.
With promising sales results, the brand is poised for even greater accomplishments. In this momentous year, FIAT keeps smiling to the future, anticipating several highly projects: following the summer, the Fiat Grande Panda – the new global model which marks FIAT’s return to the Global mainstream market – will open orders and, to follow, the Abarth 600e and the Fiat 500e Giorgio Armani.
Currently FIAT launched its comeback to the global mainstream based on 3 pillars: Italian design and development, global platform and local relevance—and the Grande Panda is the first member of the FIAT new global family. Therefore, over the next decade, FIAT will have the right offer for every customer. Because the customer is at the center of everything.
Next future: FIAT has already announced the forthcoming release of the new Fiat 500 Ibrida (hybrid) to be produced at the Mirafiori plant in Turin. Additionally, FIAT is advancing its development of the SUV and fastback models. These exciting new models are now in advanced stages and are scheduled for release in the coming years. These strategic launches mark FIAT’s new season which will be characterized by inclusivity, ingenuity, Italian style, and a global spirit.
In Europe, FIAT made a bold choice: to go fully electrified. It is a socially relevant strategy aimed at customers that FIAT respects: electrified because it is good for the environment and the clients. That’s how FIAT ensures that a vehicle sold today will continue to have market value in the future. FIAT’s new and future models – such as the 600, 500, Grande Panda, and the others to come – will be available only with BEV or hybrid powertrain, equipped with automatic transmission.
Indeed, the first half of 2024 sales results highlight FIAT’s impressive increase across multiple regions in terms of volumes.
In North America, the brand achieved a 24% increase, driven by initial deliveries of Fiat 500e. Also, FIAT House, the first FIAT-branded residential building in the world, opened in June in Fort Lee, New Jersey, minutes from Manhattan, shaping the future of urban living with more than 300 rental residences that emphasize efficient use of space and premium finishes.
The MEA region saw a 7.6% rise, while Asia-Pacific grew by 5%, and South America experienced a 2.3% increase. In South America, FIAT solidified its leadership with a 14% market share, further demonstrated by its dominant position in Brazil with a 20.4% market share. Moreover, FIAT is absolute leader in the industry in Italy and Turkey with a 12.3% market share, and in Algeria, where it commands an impressive 68.3% market share. FIAT’s success in these regions is reflected in its top-selling models: the Fiat Panda in Italy, the Fiat Tipo in Turkey, and the Fiat Doblò in Algeria.
Europe
In the first half of the year FIAT has secured its market dominance also across Europe, particularly in Italy, where it maintains a commanding lead with 95,779 registrations, marking a 2% increase compared to the same period in 2023. This success translates to a 10.8% market share in the passenger cars. The Fiat Panda, produced in Pomigliano, continues to be the best-selling vehicle in Italy, with over 63,500 units sold, reflecting a 21% rise year-over-year. The Fiat 500 hybrid holds the second position in the A-segment with 14,700 registrations, trailing only behind the Panda. The Fiat 500e leads its segment with a 27% market share, and the 600e is also a top contender in the B-SUV BEV segment with an 11% share. In June, the addition of the 600 Hybrid variant, featuring advanced hybrid technology and a dual-clutch automatic transmission, has been well-received, guiding customers towards the electric transition.
In other European markets, FIAT has seen notable performance as well. In Spain, the brand continues to dominate the urban segment securing over half of the market share in city cars (55%). The Fiat 500 hybrid is the segment leader with 7,720 sales, representing a 43% market share and it also saw a 26.8% increase in sales to private customers. The Fiat Panda has experienced the highest growth among its segment in sales to private customers, almost quadrupling its sales compared to 2023 and establishing itself as the most affordable hybrid urban eco-label.
Across other European countries, FIAT’s passenger car sales have shown promising rise: +7.6% in France, +5.5% in the Netherlands, and +15.1% in Portugal, reflecting the brand’s broad appeal and sustained success throughout the continent.
Fiat 500e continues to perform well in the BEV city car and compact segments (A+B without UV) ranking in the top five in Europe and in the biggest markets: Germany (1st), Italy and France (2nd), Spain (3rd) and UK (4th).
South America
FIAT established its leading position in South America with a 14% market share and a 2.3% year-to-date increase. Within this region, FIAT achieved exceptional results in Brazil, where it has maintained its leadership for 42 consecutive months. Holding a commanding 20.4% market share, the brand sold over 220,753 units in Brazil, surpassing the second-place competitor by more than 51,000 units. In the Brazilian market, FIAT has confirmed its leadership across three key segments. The brand leads in the hatchback category with 71,888 units sold and a 23.4% segment share, in pickups with 80,839 units and a 39.0% segment share, and in vans with 11,342 units and a 38.6% segment share. Additionally, FIAT models feature prominently in the top 10 best-selling vehicles in Brazil. The Fiat Strada ranks 2nd with 56,601 units sold, capturing a 5.2% market share. The Fiat Argo holds 5th place with 39,626 units and a 3.7% market share, while the Fiat Mobi is in 6th place with 32,240 units and a 3.0% market share. To further enhance its offerings in Brazil, FIAT introduced the Titano pickup truck in March 2024. This new model features the largest cargo bed in its category and is positioned as the most competitively priced option on the market.
Middle East & Africa Region
In the MEA region, FIAT continues to showcase its global success with a notable 7.6% increase in sales during the first half of the year. The brand maintains a strong presence in key markets such as Algeria and Turkey, where it commands impressive market shares of 68.4% and 12.3%, respectively. In Algeria, the Fiat Doblò is the top-selling model and in June the first units of the Fiat 500 and Doblò, locally produced for the local market, were delivered.
In Turkey, FIAT’s prominence is driven by the Fiat Tipo with 43,000 units sold, consistently holding the top position as best-selling car since 2016.
In Morocco, where FIAT has introduced models like the Fiat 600e and the Fiat Topolino, the brand has experienced a significant 23% increase in sales compared to the previous year.
FIAT Professional
In the first half of 2024, FIAT Professional has achieved remarkable growth in the commercial vehicles segment, underscoring its robust global performance. The brand’s global sales surged by 15%, driven by impressive regional gains.
In Europe, the performance is particularly notable. In Italy, the brand saw a 5.1% increase in volume, solidifying its position as the leader in the LCV department with a 24.2% market share. FIAT Professional also leads in the BEV segment with a 13.1% market share. The Ducato, manufactured in Atessa, stands out as the best-selling van in Italy with nearly 11,000 registrations. Additionally, the Doblò dominates the compact van segment with a 22.4% market share, while the Ducato leads the large van segment with a 23.8% share. The Scudo ranks second in the medium van segment with a 17.3% share.
In other European markets, FIAT Professional has also achieved noteworthy results. In France, LCV volumes increased by 2.3%, while in Germany, there was a 6.2% rise. The UK saw a robust 13.2% growth, with BEV LCVs also showing a significant 11% increase. In Spain, the Ducato remains the flagship model, achieving 3,432 sales (a 40% increase compared to the previous year) underscoring FIAT’s strong performance in the commercial vehicle sector across the continent.
In South America, FIAT experienced a 9.7% increase, with the Fiorino emerging as the top-selling van and the Strada reinforcing its position as the leading LCV in the region.
The MEA region saw an extraordinary 54.2% progress. In the APAC region, FIAT Professional’s sales skyrocketed by 69.5%, showcasing significant market expansion.
In Europe, in the first half of the year, the new Ducato, Doblò and Scudo line-up has been significantly renewed, featuring improved technology, ADAS and second generation battery electric vehicles.
Additionally, the recent launch of the Fiat Titano pickup in Brazil and Algeria has already made waves, capturing over 5% of the Brazilian market segment by June. North America saw a 13.2% rise in sales, while Australia’s FIAT Professional brand experienced a striking 64% increase.
This strong performance highlights FIAT’s growing influence and success across diverse global markets.