Unlock your leading lady power: The dress colour that 30% of winners swear by
Keen to reveal which colour can be a leading lady’s lucky charm, the odds experts at BestCasinoSites.net looked into 165 past female winners across ten of the world’s most prestigious awards shows to determine the luckiest colour to wear.
Key findings
- Black has remained steadfast as a lucky charm: around 30% of each year’s winners have worn the hue since 2018
- No such thing as a plain Jane: nearly three quarters (73%) of winning women opt for plain designs over patterned
- Are metallics bad luck? Winners avoid matching the statuettes – just 0.61% wear bronze and 2.42% wear gold
The best colours to wear for good luck
| Rank | Colour | Notable winners who wore the colour at a 2024 ceremony | Worn by % of winners* |
| 1 | Black | Jennifer Coolidge [Emmys], Da’Vine Joy Randolph [Critics’ Choice] | 30.3% |
| 2 | White | Ali Wong [Golden Globes] | 8.5% |
| 3 | Black and white | Lily Gladstone [Golden Globes] | 7.9% |
| 4 | Red | Ayo Edebiri [Golden Globes], Sarah Snook [Emmys] | 6.7% |
| 5 | Blue | Ali Wong [Emmys] | 6.1% |
| 6 | Nude | Emma Stone [Golden Globes] | 4.9% |
| 7 | Pink | Quinta Brunson [Emmys] | 4.2% |
| =8 | Cream | – | 3.6% |
| =8 | Green | – | 3.6% |
| 10 | Yellow | – | 3.0% |
* 165 female winners from the five most recent ceremonies (all between 2018 and 2024) of 10 of the UK and USA’s biggest awards shows. The full dataset can be found here.
BestCasinoSites.net can reveal that black is the luckiest colour to wear to an awards ceremony. Three in ten winners of the highest awards for women have donned the midnight look at ceremonies in the past five years. Not only does the colour look elegant as it stands out against the red carpet, but psychologists also believe black clothing helps the wearer symbolise power and tenacity.
Black has been a consistent lucky charm for women up for major awards since 2018. Whilst red is the trending awards colour of the moment, seen on winners Ayo Edebiri (at the Golden Globes) and Sarah Snook (Emmys), it has been worn by just 7% of winners in total since 2018. The passionate, fiery colour has only been a top three luckiest colour in the past three years, seen on an average 12.26% of winning women since 2022.
White is the second luckiest colour, with 8.5% of winners from recent years opting for the angelic look. Ali Wong, winner for Netflix comedy Beef, stood out in a Grecian style gown at the Golden Globes, the first ceremony of the year.
Metallic tones are clearly avoided by winners – bronze, silver, and gold have been worn by just 0.6%, 1.8%, and 2.4% of award-recipients, respectively. Could it be that it is feared bad luck to match the statuette/trophy you have a chance of taking home?
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