Sabre Red Launchpad™: A Revolutionary Booking Solution for Travel Agencies, Partnering with Internova Travel Group

SOUTHLAKE, Texas – March 11, 2024 – Sabre Corporation (NASDAQ: SABR), a leading provider of software and technology powering the global travel industry, announced the development of a new booking solution, Sabre Red Launchpad™, designed for new or independent travel consultants.  Sabre developed Sabre Red Launchpad, an extension of Sabre Red 360, with launch partner  Internova Travel Group, one of the world’s largest travel services companies.  

Sabre Red Launchpad reduces training time for travel consultants new to the industry and provides an easier way for independent consultants who do not currently use an aggregator, such as Sabre, to access the breadth of robust content and capabilities Sabre offers through its digital travel marketplace. In the coming weeks, Internova will launch a co-branded version of the product,  Internova SNAP, Powered by Sabre, to its thousands of travel consultants in the U.S. Sabre will launch Sabre Red Launchpad globally in the coming months.  

“Sabre Red Launchpad expands the Sabre Red toolkit,” said Kathy Morgan, Vice President of Product Management and distribution Experience, at Sabre Travel Solutions. “We’re giving travel agencies more choice and flexibility in how they manage their workforce. Some consultants may work exclusively on Sabre Red Launchpad and others may choose to use the expanded capabilities of Sabre Red  360 over time. We feel fortunate to innovate alongside visionary companies like Internova Travel  Group to deliver new technologies that enhance the experiences of travel consultants and the travelers we serve.” 

Like the consumer travel apps, Sabre Red Launchpad provides users with a streamlined graphical user interface (GUI) that helps them shop and book a basic flight, hotel, and car itineraries with just a  few clicks. The product is compatible with NDC offers, XML content from low-cost carriers and traditional ATPCO/EDIFACT options.  

“To recruit talent to our industry, we need modern travel retail tools that do not require new employees to learn a new language to operate. In addition, we are pleased that SNAP will help our independent agents benefit from working with aggregators like Sabre in a way that works for them.  In partnership with Sabre, we are proud to introduce a new chapter in the way we buy and book travel,” said Peter Vlitas, Executive Vice President of partner Relations, at Internova Travel Group.  

Sabre Red Launchpad co-exists alongside Sabre’s existing agency booking solution, Sabre Red 360.  If complex service needs arise, Sabre Red Launchpad users can seamlessly transfer bookings to teammates working in Sabre Red 360. Throughout 2024, Sabre will invite more agencies to join  Internova as part of the Sabre Red Launchpad early adopter program.  

Internova Travel Group, whose travel brands include ALTOUR, Global Travel Collection and Travel  Leaders Network, the largest network of professional travel agents in North America, is a long-term  strategic partner of Sabre and utilizes a wide range of Sabre’s agency offerings, including NDC, 

Sabre Red 360, Agency Retailer and Content Services for Lodging. Internova is also a strategic member of Sabre’s Beyond NDC program, helping to champion NDC for agencies, and has implemented Sabre’s NDC capabilities for several airlines.  

“Sabre’s team is solutions-oriented and always helps solve our needs in a timely and professional manner,” added Jeremy Van Kuyk, Chief Information Officer, Internova Travel Group. “Our dedicated  IT and Revenue Management teams invested thousands of hours and shared their expertise to drive this project forward. We look forward to our continued success in the many endeavors to  come.”