2024 Ford F-Series Super Duty Named Most Appealing Large Heavy-Duty Pickup

DEARBORN, Mich., July 25, 2024 – The 2024 Ford F-Series Super Duty is the most appealing large heavy-duty pickup in the J.D. Power 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study. 

The J.D. Power APEAL study measures owners’ emotional attachment and level of excitement with their new vehicle.   

“For the people, businesses, first responders and communities that build America, Super Duty is more than a truck. It’s a tool they rely on to get the job done,” said Andrew Kernahan, Super Duty chief program engineer. “There’s no better recognition than one that comes from the people using the truck every day. We are honored and proud to serve our Ford Pro customers with a Built Ford Tough truck that helps to keep our country moving forward.” 

“The Ford Super Duty ranking as the most appealing Large Heavy-Duty Pickup shows Ford’s commitment to building vehicles that go above and beyond their customers’ expectations,” said Frank Hanley, Senior Director Auto Benchmarking at JD Power. 

The 2024 Super Duty was named 2024 North American Truck of the Year™️ by the North American Car, Truck, Utility Vehicle of the Year jury in January and J.D. Power recently named 2021 Super Duty the most dependable large heavy-duty pickup. 

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams.  The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty.  Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. 

The company does that through three customer-centered business segments:  Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines exceptional digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs.  Additionally, Ford provides financial services through Ford Motor Credit Company.  Ford employs about 176,000 people worldwide.  More information about the company and its products and services is available at corporate.ford.com.